Marketing - Intake Coordinator
3 months ago
As a Home Care Marketing Coordinator/Intake, you will play a pivotal role in promoting our home care services and facilitating the intake process for new clients. You will be responsible for developing marketing strategies to increase brand awareness, generating leads, and converting leads into clients. Additionally, you will serve as the primary point of contact for new clients, guiding them through the intake process and ensuring a smooth transition into our care services.
Responsibilities:
- Develop and implement marketing strategies to promote home care services.
- Conduct market research to identify target demographics and referral sources.
- Create marketing materials, including brochures, flyers, and digital content.
- Attend community events, health fairs, and networking opportunities to promote our services.
- Build and maintain relationships with healthcare professionals, community organizations, and referral sources.
- Respond to inquiries from potential clients and provide information about our services.
- Conduct intake assessments to evaluate client needs and determine eligibility for services.
- Coordinate the intake process, including scheduling assessments, completing paperwork, and obtaining necessary authorizations.
- Collaborate with internal teams to ensure smooth transitions for new clients.
- Maintain accurate records of client interactions, referrals, and outcomes.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
- Previous experience in marketing, sales, or customer service preferred.
- Knowledge of home care services, healthcare industry, or elder care preferred.
- Excellent communication and interpersonal skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite and CRM software.
- Compassionate and empathetic attitude towards clients and their families.
- Ability to maintain confidentiality and adhere to ethical standards.
- Valid driver’s license and reliable transportation (if required for community outreach).
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