Sales and Marketing Coordinator

1 month ago

Green Bay, United States Carnivore Meat Company Full time
Job DescriptionJob DescriptionDescription:

Headquartered in Green Bay, Wisconsin, and a pioneer in raw pet food since 2009, Carnivore Meat Company provides pets with the opportunity to lead long, vibrant, healthy lives. Carnivore does this by manufacturing ultra-premium quality, raw frozen and freeze-dried pet food and treats using the best butcher cut proteins.


From traditional favorites – beef, chicken, turkey, duck – to more innovative tastes such as ahi tuna and rabbit. Carnivore Meat Company products are free of grains, gluten, artificial preservatives, rendered by-products, fillers, flavoring, and coloring. All products are U.S.A. made and packaged in the company’s Green Bay, Wisconsin facilities. Carnivore's all-meat freeze-dried products are safe, convenient, and shelf-stable, making them ideal for traveling, training, snacking and everyday feeding, making the segment one of the fastest growing areas within pet food today.


Carnivore’s products are sold under its flagship Vital Essential® brand. Vital Essentials® is distributed in over 7,200 retailers today in the Independent Pet channel, and in 14 international markets. Vital Essentials® is one of the fastest growing brands in the pet food industry.


Carnivore manufactures 100% of its products at its own facilities, leveraging a unique and best-in-class supply chain approach and relationships to ensure that most ingredients are frozen immediately after harvesting to lock in freshness and nutrients. The ingredients are then processed at Carnivore’s own facilities and dried using proprietary freeze dry equipment and technology.


Carnivore employs 197 associates and will be opening a new 235,000 square foot headquarters and manufacturing facility in Green Bay this summer. The new 28-acre campus will become Carnivore’s Global Headquarters and provide capacity to support its growth over the next 3-5 years.


Carnivore is constantly innovating new products, techniques, and technology to support its commitment to excellence in the raw pet food industry. Carnivore Meat Company is one of the most tenured raw pet food producers in the nation—and one of the leading private label providers of raw pet food. Carnivore has been named among the fastest growing private companies in the United States by Inc. 5000 in its annual list. Further, the company is well ranked nationally and locally among Green Bay companies.


PURPOSE:

We’re seeking a dynamic Sales & Marketing Coordinator to own sales and marketing support initiatives. As a Sales & Marketing Coordinator, your mission is to ignite our sales and marketing team's potential by streamlining processes, fostering dynamic collaboration, and ensuring every detail aligns for success. You will be the heartbeat of our sales and marketing operations, driving efficiency, and supporting our team to exceed targets and deliver exceptional customer experiences. With your passion for organization and proactive approach, you will transform challenges into opportunities, propelling our sales performance to extraordinary heights and fueling our company's growth.


KEY RESPONSIBILITIES:

Distributor Relationship Management

  • Primary contact for Distributor Buyers for order fulfillment, new item setup, product discontinuations, shortage/overage claims, and account management issues.
  • Maintain accurate customer records and price lists in ERP and PXM for each Distributor and Fulfillment Center.
  • Research credit requests and reconcile discrepancies to ensure 100% accuracy in credits issued, issue Credit Notes and manage Distributor communications.
  • Analyze and create monthly distributor promotions, create promotional sheets for partners

Sales Asset Creation

  • Partner with design team to build out planograms, sell sheets, and other items to assist the sales team
  • Pack and fulfill point of sale assets, VIP retailer kit boxes, sales rep demo kits, etc.
  • Manage astro-loyalty programming, create messaging, select promotional offers, analyze results
  • Create monthly sales letter informing field sales team of promotions
  • Write monthly sales emails for B2B customers, request creative assets from design team
  • Order sample products and POS assets for retailers

Tradeshow & Retailer Event Coordination

  • Pack crates and organize materials required for 2 national trade shows annually and 5+ regional shows
  • Order sample products & SWAG

Distributor / Retailer Plant Tour Coordination

  • Host distributor and retailer partners at our office + manufacturing plant to assist in business building. Coordinate travel, arrange meals, create agenda for visit, and ensure a positive visit.

Marketing Support

  • Design + order SWAG and build custom boxes for influencers and press to support brand awareness growth, in partnership with the brand team
  • Order sample products for events
  • Request sales tracking for new item innovation with Nielsen + other data providers
  • Manage marketing communication calendar in Asana

Other

  • Report issues with regards to the food safety/quality assurance system (FSQA) to Leadership and adhere to the requirements of the FSQA standards.
  • Live product demonstration / cutting coordination


BENEFITS:

  • 4% 401k match, medical, dental, vision, voluntary life and pet insurance, 100% company-paid life insurance, 9 paid holidays (including 1 floating holiday to use as you choose), PTO, employee discounts on pet food and treats, tuition and wellness reimbursement, EAP


REPORTING STRUCTURE:

  • Reports to: Shopper Marketing Manager
Requirements:

QUALIFICATIONS:

  • Bachelor’s degree in a relevant field from an accredited university or equivalent business experience
  • 3+ years of experience in sales support and/or marketing role.
  • Must have computer skills, including proficiency with Microsoft and Gsuite applications (i.e., Powerpoint, Excel, etc.).
  • Experience with data entry and ERP systems required.
  • Experience with Salesforce or other CRM systems strongly preferred.
  • Must have Advanced Excel skills.
  • Experience in CPG or pet industry strongly preferred.
  • Ideal candidates will be detail oriented, able to navigate conflicting priorities, a proactive planner, majorly motivated, and highly communicative with strong people skills.
  • Candidate must reside near Green Bay, WI or be willing to move (no relocation assistance is available) and will work in our new headquarters located in Green Bay, WI.


Carnivore Meat Company is an Equal Opportunity Employer.

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