Commercial Dealer Marketing Specialist

Company Overview

Work Truck Solutions' culture combines strong leadership, collaboration, and fun, with incredible growth opportunities for our employees in a fast-paced work environment providing employee engagement, recognition, and development. Our software company is committed to innovation in the rapidly changing commercial vehicle market space. Our vision and culture allow employees to be recognized as thought leaders and thrive in their careers.

In addition to the job responsibilities and requirements, the following values are essential to be a successful member of our team:

Curiosity: you seek knowledge, ask questions, look for answers; you’re proactive and engaged

Perseverance: you hit a snag; you know this is your moment to figure things out and to shine

Innovation: you want to make things better, solve the puzzle, create something new

Flexibility: there’s a new opportunity; you’re ready to flip the script, grow and adapt

Job Overview

Work Truck Solutions is seeking a talented and creative Commercial Dealer Marketing Specialist to join our professional services team. In this role, you'll be responsible for developing and executing paid social media and email marketing campaigns for our commercial vehicle dealer base. You'll play a key role in ensuring our customers get the best possible return on investment (ROI) from our add-on marketing services.

Responsibilities

• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling
• Organize and build well-structured campaigns, ad sets, and ads monthly
• Designing compelling monthly email marketing campaigns for Work Truck Solutions customers and maintain campaigns for multiple resends throughout the month
• Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals
  • Must be able to both listen to customer needs/concerns and make recommendations
• Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions
• Perform regular reviews with customers to report results and identify opportunities for improvement
• Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization
• Stay up-to-date on the latest digital marketing trends and best practices

Qualifications

• Experience in paid social media marketing and/or email marketing is required
• Experience either working at or directly with dealerships is strongly preferred
• Proven ability to create engaging and effective social media content (text, images, videos)
• Experience with email marketing platforms (e.g. ActiveCampaign, Mailchimp, Listrak, Pardot) and Salesforce is desired.
• Strong analytical skills with the ability to interpret and apply data insights
• Excellent communication and writing skills

• A competitive compensation structure of base salary, uncapped commissions and bonus.
• Monday-Friday work week.
• Excellent medical, dental, 401k and complimentary life insurance.
• Employee-paid options on voluntary vision, LTD and FSA coverage.
• Paid Time Off (PTO) and paid holidays.
• Casual dress environment.

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