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Director of Sales, Black Desert Championships

4 months ago

Lehi, United States Reef Capital Partners Full time
Job DescriptionJob Description

Title: Director of Sales, Black Desert Championships

Company: Reef Capital Partners

Location: Lehi, UT and/or St. George, UT


About the Company:

Reef Capital Partners (RCP) is a successful commercial real estate investment firm specializing in both private credit and private equity investments. Founded in 2005, Reef has completed more than 500 transactions with an aggregative value of approximately $2 billion dollars. Reef has an exceptional track record of performance, with an IRR on realized investments over the past decade of ~20%. In addition to Reef's investment strategy, Reef and/or affiliates own and operate various business lines that add significant long term value to its projects. Reef is currently involved with a number of projects in Park City, UT as well as the new Deer Valley East Village development area and is developing Black Desert Resort in St. George, UT.

Job Overview:

The Director of Sales is responsible for driving the overall success of the sales department's revenue generation goals for the LPGA and PGA TOUR Championships, held annually at Black Desert Resort, through the sale of hospitality, VIP experiences, and sponsorships. The primary duties include focusing on generation of new sales leads through a variety of internal and external client and prospect engagement strategies, coordination with a small sales and fulfillment team on contracting and execution, working cross-departmentally to ensure marketing and operations are aligned with the sales process, participating in the reporting, tracking, and invoicing functions of all sellable inventory, and coordinating with leadership on sales opportunities to larger partners within their networks.

Job Responsibilities:

Responsibilities include but are not limited to the following:

  • Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new and renewal business
  • Identify new revenue opportunities by fully activating the marketplace, targeting new business lines, and creating additional inventory
  • Leverage the existing individual network, the Reef network, Black Desert vendors, various community groups, current clients, and other lead generators to maximize sales opportunities
  • Collaboratively manage personal and team daily and weekly sales activity including outbound calls, face-to-face appointments, proposals sent, and attending networking functions
  • Consistently utilize CRM tools to track, measure, and analyze sales activity
  • Collaborate with the Vice-President, Marketing for Black Desert and marketing team to educate and inform potential partners and clients through the development of various collateral including website, one sheets, etc.
  • Employ sales protocol that encompasses multi-year, multi-event, and early renewal strategies
  • Educate clients throughout the year on how to fully leverage their participation to maximize ROI
  • Effectively collaborate with the Director, Partner Activation to ensure the resources and communication are in place for them to deliver on outlined goals for inventory tracking, asset delivery and fulfillment, customer satisfaction, and renewal support
  • Assist in the fulfillment of various Black Desert Championships partnerships elements as needed within the Tournament window
  • Attend off-hours networking functions and client meetings as needed
  • Assist in securing trade relationships that could offset direct operational expenses
  • Travel within the State, as appropriate, to meet with sales prospects

Qualifications:

  • Bachelor's degree in sales, marketing, business or related field
  • Ideal candidates would have a minimum of five years sales experience in a fast-paced sales environment; Experience in sports-related sales and partnerships is preferred but not required.
  • Proven experience in sales and marketing, with the ability to drive strategic and long-term partnerships
  • Strong understanding of sales principles, marketing techniques and customer relationship management
  • Frequent onsite presence is expected in St. George, UT for various meetings and throughout the Championships, while time spent selling into the northern Utah market is anticipated as well
  • Proficiency in CRM software, marketing automation tools, SEO/SEM etc.

Company Benefits:

  • 401K Plan with Company Match
  • Generous Health Plan with HSA Match
  • Flexible Paid Time-off
  • Cell Phone Service Allowance
  • Discounts on Company-Owned Resorts


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