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Analytics Manager
3 months ago
Analytics Manager - Linear TV Forecasting & Partner Insights VIAJP00001042
A leading digital streaming network is seeking a Manager of Forecasting & Partner Insights for their linear TV programming. The successful candidate will play a key role in developing, maintaining, and analyzing ratings estimates across 3 major linear cable br. The ideal candidate has 4-6 years of experience in linear TV estimates and audience analytics with a strong background in measurement and alternate currencies. The company offers a great work environment
Analytics Manager - Linear TV Pay and Benefits:
- Hourly pay: $45/hr
- Worksite: Leading digital streaming network (New York, NY 10036 - Hybrid - Tuesday/Wednesday in office)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 12 Month Assignment
Analytics Manager - Linear TV Responsibilities:
- Manage internal C3 stewardship estimates and track actuals across multiple currencies (Nielsen Panel, Nielsen Big Data, VideoAmp, etc.). Assess seasonal fluctuations alongside future programming grids to inform changes to the internal numbers for sales.
- Meet weekly with P&I and Programming to discuss stewardship pacing and changes to the estimates, leading a dialogue around programming strategy and potential action plans to drive viewer growth.
- Develop internal tools in Excel/Tableau to help streamline the estimates process across multiple currencies.
- Manage programming trackers for major original series and tentpoles that assess viewer composition and commercial playback, alongside performance trends by currency.
- Gather intelligence on potential programming acquisitions and create ratings estimates for them across multiple dayparts within the next 2-3 years for financial ROI analysis.
- Serve as a subject-matter expert on the linear space, competing and emerging currencies, as well as competitive factors that impact network performance.
Analytics Manager - Linear TV Qualifications:
- 4-6 years of experience in linear TV estimates and audience analytics with a strong background in measurement and alternate currencies.
- Experience with complex Excel formulas (vlookup, match/index, sumproduct, forecast, etc.) and pivot tables (including the use of calculated fields).
- Experience with time-series analysis and ratings forecasting.
- Experience in developing Excel/Tableau dashboards and data stories in Powerpoint.
- Demonstrated success in assessing programming grids and rollouts to provide actionable recommendations that will improve audience delivery.
- Knowledge of the evolving media landscape and audience trends by platform.
- Proficiency in the use of NPower & StarTrak for linear analysis.
- Strong analytical and problem-solving skills.
- Pro-active and forward-thinking.
- Eagerness to collaborate and learn.
Shift:
- 9:30 AM - 5:30 PM
