Marketing Specialist

1 week ago

Burnsville, United States Force America Full time
Job DescriptionJob Description

The Marketing Specialist position is responsible for the design, creation, and delivery of marketing programs to support the growth and expansion of company products and services.

Essential Responsibilities:

  • Creating and implementing marketing programs to support specific product lines.
  • Maintain relationships with different teams including Product Management, eCommerce, Engineering and Sales to create and execute marketing initiatives.
  • Develop promotional materials for a variety of marketing channels to reflect the needs and goals of the different companies, divisions and campaigns.
  • Create and deliver press releases, company announcements, and other communication materials.
  • Create copy for internal and external channels including websites, literature and ads.
  • Ensure brand messages are consistent.
  • Assist in updating company website content across all brands, maintaining, consistent branding requirements.
  • Develop an understanding of the key value propositions of all the company and the individual manufacturing divisions.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s Degree in Marketing or related field.
  • 2-5 years of related Marketing experience.
  • Experience within mobile electronic and hydraulic markets preferred.
  • Thorough understanding of branding principles and tactics.
  • Working knowledge of a variety of marketing concepts, practices, and procedures.
  • Ability to quickly grasp complex technical and business concepts and express them in clear language.
  • Strong communication skills including ability to present to large groups and ability to write copy.
  • Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations.

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