Marketing Specialist

SUMMARY:

The Marketing Specialist is primarily responsible for the development, coordination, packaging/design and dissemination of information about United Indian Health Services, Inc. (UIHS), to patients, community members, other tribal health programs, funding agencies, tribal organizations, and interested parties, communicating information by means of visual materials, printed materials, brochures, exhibits, presentation, newsletters, website, internet, social media, fundraising and other communication media. The Specialist is responsible for the development, design, coordination, and maintenance of the organization’s website, intranet site, and other social media means of communication such as Facebook, Twitter, Instragram, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned

• Produces publications, brochures, and news releases to define the corporate identity to employees, customers and the broader community.
• Participates in marketing projects for the organization. Works closely with management to ensure marketing strategies are implemented and evaluated.
• Designs and updates organizational brochures, marketing materials, and presentation materials in consultation with authors, editors and program directors in order to obtain ideas and suggestions to develop mutual understanding of the objectives and the ways in which the information is presented.
• Responsible for the timely production of the UIHS Acornbasket Newsletter production scheduling, and distribution, on a bi-monthly (every two months) basis.

• Responsible for developing and communicating press releases and organizing news conferences for CEO or the Board of Directors.

• Works with the Executive Leadership to implement a long-range plan to increase membership and continually update the materials.

• Organizes and coordinates advertising opportunities.

• Create informational books for UIHS events; including but not limited to UIHS Annual Meeting, Annual Awards Ceremony, and other important business needs.

• Develops standard procedures for communications/marketing/website/intranet operational needs.

• Prepares written materials as requested/appropriate and review documentation for correct spelling, grammatical language, appropriate reading level, reading ease, etc.

• Attends meetings, conferences, workshops, Board and Committee meetings as requested/authorized in order to carry out the responsibilities described herein.

• Assist with special projects.

• Maintains and updates the existing UIHS website and program websites utilizing a complex mixture of web technologies.
• Provides staff support in maintenance of the Intranet and website backup.
• Works in coordination with UIHS staff in the development of new pages, features, and links to the site.
• Develops video and audio materials for business needs.
• Responsible for registration of the UIHS website with search engines, directories, and serves as the point of contact for the hosting and billing functions.
• Responsible for auditing and scanning programs associated with the web site.

• Maintains a professional organized clean working environment by following organizational policies, guidelines, and safety standards.

• Assists in development of departmental policy, procedures, and quality improvement activities within the clinic as directed.

• Attends department staff meetings and other meetings as assigned.

• Adheres to accreditation and compliance standards/guidelines.

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES: This position has no supervisory responsibilities.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty and assigned scope of work satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/EXPERIENCE: Educational degrees must be from a US Department of Education accredited school.

• Bachelor’s degree (B.A) in marketing, communications, graphic design, art or other related field; or
  • Associate's degree (A.A.) and a minimum of two years demonstrated experience in web development, design, or development of marketing materials.
    • Knowledge of desktop publishing and print production.
      • Must possess demonstrated expertise in Adobe Creative Suite, InDesign, Wordpress, HTML, Adobe Dreamweaver, Flash, CRM, and SharePoint.
      • Must possess excellent written and oral communication skills, a team player, self-starter, multi-task oriented.

COMPUTER OPERATIONS

• Proficient computer skills and knowledge.

LANUGUAGE SKILLS:

• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

• Ability to effectively present information to staff, management, consultants, public groups, and/or boards of directors.
• Excellent communication skills.

MATHEMATICAL SKILLS:

• Ability to add, subtract, multiply, and divide; perform simple mathematical calculations.

REASONING ABILITY:

• Ability to solve practical problems.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Shall possess a valid driver's license.
• Must be able to be covered by agency's vehicle insurance

OTHER SKILLS AND ABILITIES:

• Ability to operate standard office equipment (copier, fax, etc.).
• Ability to operate other tools and equipment for assigned position.

• Must be able to work with American Indian people and be sensitive to their culture.Must be self-motivated, able to meet deadlines and targets.
• Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
  • Participate in proactive team efforts to achieve the Mission, Vision and Guiding principles of UIHS.
  • Provide leadership to others through example and sharing of knowledge/skill.