SEO & SEM Specialist

3 weeks ago

Baltimore, United States Digi Solutions Full time
Job DescriptionJob Description

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals.

Key Responsibilities:

  1. SEO Strategy:

    • Conduct keyword research to identify opportunities for website optimization.
    • Perform on-page and off-page SEO activities to improve website rankings.
    • Create and implement SEO strategies tailored to individual client needs.
    • Monitor and analyze website performance using SEO tools and analytics.
       

  2. SEM Management:

    • Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads. 
    • Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X
    • Optimize ad copy, keywords, and landing pages to improve campaign performance.
    • Monitor ad budgets, bids, and ROI to ensure cost-effectiveness.
    • Stay up-to-date with industry trends and best practices in SEM.
       

  3. Content Optimization:

    • Collaborate with content creators to optimize website content for SEO.
    • Ensure that content is keyword-rich, relevant, and engaging.
    • Conduct content audits and make recommendations for improvements.
       

  4. Reporting and Analysis:

    • Generate regular reports on SEO and SEM performance using data and analytics.
    • Provide insights and recommendations for continuous improvement.
    • Monitor and track key performance indicators (KPIs) to measure success.
       

  5. Client Communication:

    • Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
    • Address client questions and concerns promptly and professionally.
    • Build strong client relationships and act as a trusted advisor.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field (preferred).
  • Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
  • Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
  • Strong analytical skills and the ability to interpret data to drive insights and actions.
  • Excellent communication and client management skills.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
  • Up-to-date with industry trends and best practices.

Why Join Digi Solutions:

  • Competitive salary and benefits package.
  • Opportunity to work with a diverse portfolio of clients and industries.
  • Collaborative and innovative work environment.
  • Ongoing training and professional development opportunities.
  • A chance to make a meaningful impact on clients' online success.

If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to support@digi-solutions.com.

Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.

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