Job DescriptionJob DescriptionSenior Copywriter (Part-Time)

Location: Middletown, RI (Remote optional)

Department: Marketing

Managed by (Title): Chief Customer Officer

Shift: 25 hours per week

FLSA Status: Non-Exempt

Last Updated: 6.13.24

SUMMARY

As a Senior Copywriter, you will play a crucial role in developing compelling and engaging content across various platforms. Your primary responsibility will be to craft high-quality copy that effectively communicates our brand's message and resonates with our target audience. You will collaborate closely with other members of the creative team, including designers, marketers, and strategists, to ensure consistency and coherence in our messaging across all channels.

KNOWLEDGE, EXPERIENCE AND SKILLS REQUIRED

Technical Knowledge, Years of Related Experience, Skills, Licenses, and Systems Experience

1. Experience: Minimum of 15 years of experience in copywriting, with a strong portfolio showcasing a variety of writing samples across different formats and industries. Experience in advertising, marketing, or a related field is preferred.
2. Exceptional Writing Skills: Demonstrated ability to write clear, compelling, and persuasive copy that captivates audiences and drives action. Strong command of grammar, spelling, and punctuation.
3. Creative Thinking: Ability to think creatively and develop innovative ideas that push boundaries while staying true to the brand's identity and objectives.
4. Attention to Detail: Meticulous attention to detail and a commitment to delivering high-quality work, with a keen eye for grammar, punctuation, and consistency.
5. Collaborative Spirit: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and thrive in a collaborative environment.
6. Adaptability: Flexibility to adapt to changing priorities and deadlines, with the ability to work efficiently under pressure and manage multiple projects simultaneously.
7. Digital Savvy: Proficiency in digital tools and platforms commonly used in content creation and marketing, such as content management systems (CMS), and social media management tools.
8. Bachelor's Degree: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.

TRAINING REQUIRED

Participate in additional training on sales, technology, products, procedures and pricing on an ongoing basis. Participate in sales leadership and FAQ calls. Complete annual training as required by company policy and law on an annual basis in a timely manner.

RESPONSIBILITIES

Content Creation: Produce clear, concise, and engaging copy for a wide range of mediums, including but not limited to website copy, social media content, email campaigns, advertising materials, product descriptions, and blog posts.

Brand Voice Development: Work closely with the creative team and marketing department to develop and maintain our brand voice and tone guidelines. Ensure that all copy aligns with the brand's personality and values while maintaining consistency across all communication channels.

Concept Development: Collaborate with designers and other creatives to develop concepts and ideas for campaigns and projects. Translate creative briefs and marketing objectives into compelling copy that drives engagement and meets business goals.

Research: Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content strategy and ensure messaging is relevant and resonant.

Editing: Review and edit copy for clarity, consistency, accuracy, grammar, and punctuation. Ensure all content is error-free and meets quality standards before publication.

Collaboration: Work closely with cross-functional teams, including marketing, design, product development, and sales, to brainstorm ideas, provide input, and contribute to overall creative strategy.

Project Management: Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment. Coordinate with stakeholders to gather necessary information and feedback to inform copywriting decisions.

SPECIFIC ACTIVITIES

Attend and participate in all Monthly Awards Ceremonies, Corporate Gatherings (including travelling to headquarters quarterly) , Sales Calls & Training Events. Read all newsletters and bulletins to remain current on corporate policies, procedures, and developments.

MEASUREMENTS OF SUCCESS

• Ability to produce quality copy for all content creation with appropriate and accurate verbiage
• Ability to be a team player and work with various employees and leadership in all departments
• Create content that increases engagement and exceeds expectations for business goals

WORK ENVIRONMENT AND DEMANDS Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: Office

Possible Work Hazards: Minimal

Physical Demands: Light

OTHER CONSIDERATIONS/DISCLAIMERS

Job Description Disclaimer:

This job description is a general description of essential job functions. It is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees are expected to perform tasks as assigned by supervisory personnel, regardless of job title or routine job duties.

ADA Compliance:

Embrace Home Loans is an Equal Opportunity and ADA compliant Employer, committed to diversity in the workplace.

Disclaimer for Connecticut Applicants:

The applicant is not required to disclose the existence of any erased criminal history record information, erased criminal history record information are records pertaining to a finding of delinquency or that a child was a member of a family with service needs, an adjudication as a youthful offender, a criminal charge that has been dismissed or nolled, a criminal charge for which the person has been found not guilty or a conviction for which the person received an absolute pardon or criminal records that are erased pursuant to statute or by other operation of law, and

Any person with erased criminal history record information shall be deemed to have never been arrested within the meaning of the general statutes with respect to the proceedings so erased and may so swear under oath.

Work Location Information:

Embrace supports hybrid work where business needs allow, but is rebuilding a community that looks forward to collaboration within an office setting. All remote work, if allowed, must be performed in a state in which Embrace is registered to do business or presently open to payroll withholding, unemployment insurance as well as workers compensation. Those states are as follows: Alabama, Arizona, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Massachusetts, Maryland, Maine, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and West Virginia. Even if remote work is permitted, some presence in an office may be necessary based on needs, the nature of work, or in support of corporate sponsored events designed to build community. If your position requires an MLO license, you must be employed within commutable distance of an Embrace office (no home offices) and open to reporting to the office location when required.

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