Marketing & Communications Manager
4 weeks ago
Description
In this hands-on role, our Marketing & Communications Manager works cross-functionally with various departments, including Sales, Human Resources and Executive to market the Company’s products, services and culture to both external and internal constituencies. Our Manager works in close collaboration with our affiliate partner, Auto-Owners Insurance, to leverage their significant resources and capabilities. Critical competencies of the position include the ability to plan, create, manage projects, deliver, and measure the effectiveness of internal and external marketing initiatives and communications. This role has a wide range of responsibility for product collateral and content, industry communications, brand management, advertising (print/web/social media), public relations, and event support. With strong writing expertise, our Marketing & Communications Manager leads the development of materials for distribution ensuring consistency of messages and Company voice. Utilizing strong planning, organizational, and influencing skills, our Manager is adept at successfully managing multiple projects and balancing competing priorities. The Marketing & Communications Manager has responsibility for leading and developing Marketing Specialist team members.
Responsibilities
- Coach, develop, and perform all related supervisory responsibilities for direct reports
- Manage department workload and capacity utilizing strong project management and peer influencing skills
- Build strategy and lead corporate communications across multiple channels including print, digital, social media, TV, radio, billboard, presentations, and events
- Maintain Company brand when sourcing, writing, editing, and publishing internal and external pieces such as press releases, media inquiries, industry news, products and services, presentations, and employee focused/recruitment communications
- Own and facilitate marketing calendars including projects, planned communications, social media, industry events, and advertising
- Develop and maintain a system to measure the effectiveness of marketing materials and communications for analysis to plan future marketing strategies
- Support event strategy by coordinating with various stakeholders, negotiating with event providers, and providing event-related follow-up with social media
- Stay current with industry news, trends, content, events, etc. to ensure our proper position when advertising
- Partner with Human Resources to manage incoming media inquiries
Requirements
- 4 -7 years of direct marketing experience
- 2+ years of leadership experience and leading direct reports
- Bachelor’s degree in a related field or its equivalent preferred
- Strong verbal, written, and presentation skills
- Ability to effectively communicate with multiple audiences
- Translate complex concepts into compelling narratives for multiple audiences
- Solid project management and influencing skills; lead, manage and influence tasks and budgets diligently
- Foster strong relationships to collaborate with internal and external partners
- Be curious, think critically, ask probing questions and anticipate and address gaps/needs
- Detail oriented and creative with an awareness of Company branding and industry norms
- Knowledge of relevant technologies; Ability to learn and utilize proprietary company software and on-line web-based tools employed by the company
- Solutions-oriented and ownership mindset required
Benefits
Concord Group employees are eligible for a comprehensive total compensation package including but not limited to medical, vison, dental, life, and disability insurance. We offer a generous Paid Time Off Program that includes vacation, personal, sick time and holiday pay. Invest in your future with our competitive 401(k) plan with company match
About Us
As a leading regional provider of property and casualty insurance, The Concord Group helps protect the families and small businesses that enable our communities to thrive. Our positive work environment, competitive benefits, and rapid growth make The Concord Group a great place to build your career.
The Concord Group is an Equal Opportunity Employer. The Concord Group participates in E-Verify.
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