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Marketing & Digital Content Associate
4 months ago
The culture at Prism Health North Texas is built on our shared Core Values. We make hiring, firing, promotion and performance review decisions based on these values and behaviors, so it is important that you also share these Core Values:
- We are solution seekers. The organization’s founders found solutions even during the AIDS crisis of the 80’s; we remain proactive, thrive on change, and always willing to take the lead.
- We have a can-do attitude. We are flexible, agile, and never say, “It’s not my job.” We always seek growth, and we are never late but always willing to stay late to see the last patient.
- We are mission driven. We are committed to health equity; recognize all contributions are meaningful and valued. It is never about the me or I, but about the we.
- We care about people. We celebrate diversity, equity, and inclusion; we are kind and practice acts of kindness, all in service to our patients and each other.
Reporting to the Marketing Content Manager, the successful candidate will collaborate closely with the marketing team, departments, and services program managers to develop and execute engaging content across various platforms and channels. Responsibilities include managing social media channels, crafting compelling written and visual content, overseeing the organization’s digital presence, analyzing digital metrics to enhance performance, and actively contributing to the development of marketing strategies. Additionally, there will be opportunities to work on other marketing projects as needed.
The ideal candidate will possess a strong passion for marketing, exceptional communication skills, and a keen understanding of digital media trends. If you are creative, detail-oriented, and thrive in a fast-paced environment, we encourage you to apply.
ResponsibilitiesSpecific Responsibilities of the Job:
- Collaborate with the marketing department to develop and implement marketing and digital content strategies that align with the organization’s marketing objectives.
- Coordinate with various service programs, departments, and fundraising event teams to conceptualize content and calendar.
- Create and implement compelling written and visual promotional and educational content for websites, blogs, social media platforms, email campaigns, and other digital channels.
- Manage social media accounts by scheduling posts, engaging with followers, and monitoring trends.
- Assist in the planning and execution of marketing campaigns, including the development of content calendars and the creation of promotional materials.
- Contribute to the development and execution of digital advertisements and campaigns on multiple online advertising platforms.
- Monitor, evaluate, and provide reports on the performance of digital content using analytics tools.
- Assist in the regular updates and maintenance of the organization’s websites.
- Stay informed about advertising, content, and social media trends and technologies.
- Provide support for any additional marketing activities and projects as necessary.
Required SkillsRequired Knowledge, Skills and Abilities:
- Knowledge and experience with social media marketing.
- Proficiency in social media management tools, content management systems (CMS), email marketing platforms, website management (WordPress), and analytics platforms.
- Strong writing and editing skills, with the ability to create engaging and error-free content.
- Understanding of SEO principles, content optimization, and best practices.
- Excellent organizational skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinking and proactive self-starter.
- Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva) is a plus.
- Bachelor’s Degree (marketing, advertising, communications, or business preferred).
- 2-3 years of experience in digital marketing, content creation, social media management, writing, communications and/or similar.
