Associate Director of Veterinary Marketing

1 month ago

Lancaster, United States Stealth Recruiting Services Full time
Job DescriptionJob Description

140k to 195k

Job Description

  • Lead the development of the veterinary marketing strategy with the veterinary sales team in accordance with corporate goals.
  • Manage and build relationships with veterinary accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for all products.
  • Manage and grow capabilities of the veterinary marketing team, which includes brand managers and associate brand managers.
  • Provide P&L oversight for veterinary brands to maximize profitability by growing top-line sales and managing selling and advertising expenses.
  • Lead the development of veterinary channel insights and category innovation and remain the category captain with the veterinarian.
  • Lead the development of support materials for new and/or existing products.
  • Lead the management and strategy behind veterinary events and sponsorships that include influencers, tradeshows, and other events.
  • Maintain expertise in veterinary clinics, the online veterinary landscape, and competition, identifying trends and online growth opportunities.
  • Develop annual sales and marketing plans with the veterinary sales team and create and execute annual promotional plans for veterinary products with customers.
  • Collaborate cross-functionally with ecommerce, retail, and sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
  • In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
  • Propose marketing based on market demand and insights and advise regarding promotional opportunities.
  • Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

Qualifications

  • 10+ years of CPG veterinary and marketing experience domestically
  • In-depth understanding of the veterinarian and clinic staff, developing and executing sales and marketing strategy, plans, and campaigns
  • Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units
  • Working knowledge of negotiation, and understanding of general terms and conditions
  • Experience growing organizational capabilities

Why is This a Great Opportunity

Excellent benefits, growth opportunities

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