Content Marketing Coordinator/Copywriter
4 weeks ago
About the Role
We are looking for a highly motivated Content Marketing Coordinator/Copywriter to join our team in our Boston office
As a Content Marketing Coordinator at Validity, you’ll assist in a variety of functions to support the creation and implementation of integrated marketing campaigns that drive brand engagement and customer acquisition while boosting sales.
This role will report to our Director of Content and Brand, and work closely with the content marketing, demand generation, and product marketing teams to grow our brand and our business.
The ideal candidate will have experience with creating written content and campaign materials in a variety of formats and targeted for specific personas. A creative mindset and the drive to test new strategies, platforms, and campaign formats is essential
Our team currently has a hybrid work schedule that includes three days in the office per week.
Position Duties and Responsibilities
- Research and write quality content in a variety of formats, which could include marketing emails, sales cadences, web copy, blogs, guides, case studies, etc.
- Copyedit content written by various team members, including SMEs, product management, product marketing, and senior leadership.
- Engage with subject matter experts and other stakeholders to understand Validity’s products and services.
- Collaborate with team members to brainstorm and research subjects for campaigns that will inspire target audiences and drive awareness for Validity.
- Help to facilitate Validity’s regular thought leadership webinars, and podcasts.
- Write and optimize content according to current best SEO practices.
- Write occasional press releases and thought leadership bylines for Validity team members to boost our brand awareness.
- Use Google Analytics, Salesforce, and other tools to measure how content is performing and make updates to strategy based on this data.
Required Experience, Skills, and Education
- 2+ years of marketing experience.
- Excellent writing ability (fast, accurate, and high-quality output) and impeccable attention to detail, including excellent grammar and copyediting skills.
- The ability to work on multiple projects at once and prioritize as needed.
- Experience working closely with internal stakeholders from demand generation, design, and web operations teams.
- Drive to chase down and understand new topics, including highly technical subject matter.
- Experience with the B2B SaaS business model a plus.
- Proficiency in Google Analytics, task management software (e.g., ClickUp) WordPress, Canva, Marketo, a plus.
- Experience with video creation and marketing a plus.
Preferred Experience, Skills, And Education
Bachelor’s degree in Marketing, English, Journalism, or related field.
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Tampa, Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
_____________________________________________________________________________
Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.
_____________________________________________________________________________
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