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Associate Director, Marketing Intelligence
2 months ago
Are you passionate about shaping the future of health and wellness? Do you dream of making a difference in this space? If so, we want to hear from you
Come join us at AbelsonTaylor Group, where you'll find more than just a job, you'll find a mission. We propel brands that enhance health and well-being to new heights. Here, you'll experience a work environment designed to be as fulfilling as our values. We value your creativity, foster teamwork, and champion inclusiveness. We dream big and bold, always eager to learn, listen, and stay curious. Together, we drive positive change in the world.
Now, we are on an unstoppable mission for an Associate Director of Marketing Intelligence to join our team. As an Associate Director, you will be challenged to derive, model, and interpret intelligence on the market, competitors, and investors. In this role it is essential you will be proactive and work to identify key business challenges and relevant KPIs that will measure progress in surmounting those challenges.
The Associate Director will turn measurement into reporting and deliverables that will help shape client strategies and creative and engagement opportunities. The Associate Director is responsible for contributing to the creation of client measurement and data collection plans and providing analytic insight on market conditions and campaign measures against key performance indicators. You will be a data storyteller with the ability to derive and communicate actionable recommendations from the data. This role will be responsible for managing mid-level analyst resources, multiple client brands, and the ability to manage workflows and prioritize projects appropriately.
Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world Apply now
What You'll DoData Collection and Manipulation:
- Creation of Performance Plans: Assists in the creation of performance measurement and data collection plans.
- Integrate and Assess Data: Integrates data from multiple channels and sources for use in a single analysis and accurately assesses the quality of data
- Client Success Measurement: Assist in the development of client success measurement plans.
- Tagging Implementation: Able to oversee and implement internal and 3rd party tagging set up for websites and other brand assets
- Understands Data: From a variety of online channels including websites, SEM, display, email, OLV, Native, Social, Content etc. and provides insight into behaviors of target audiences based on data analysis
- Utilize Analytics Platforms: Comfortable using a variety of marketing analytics platforms including Google Analytics, Adobe Analytics, SalesForce, Datorama, Google Data Studio
- Vendor Collaboration: Works with 3rd party vendors to set up data feeds and appropriately QA data
- Process Improvement: Assist in creating processes and improving existing processes for data creation, capture, aggregation, and QA
Data Interpretation & Data-Driven Insights:
- Develop Dashboards: Have deep experience in developing dashboards and translating client needs into visualizations.
- Implement Measurement Plans: Implement measurement plans by setting up data collection, visualization, reporting, and optimization.
- Structure Reporting: Create structure/framework for reporting deliverables based on client needs and appropriate KPIs.
- Provide Insights: Provide data-driven insights and actionable recommendations that directly support marketing leadership decision-making at the brand or portfolio level.
Critical Thinking, Communication & Collaboration:
- Client Interaction: Interact with clients to determine their business needs and how this will translate into deliverables.
- Create Business Requirements: Assist in creating business requirements based on the assessment of client needs and deliverables with a keen eye for details.
- Critical Thinking and Problem-Solving: Demonstrate strong critical thinking and problem-solving skills with the ability to mine data for relevant and actionable insights.
- Effective Communication: Possess solid written and verbal communication skills with the ability to communicate/translate complex concepts to a non-technical audience.
- Team Collaboration: Form strong partnerships with other members of the Integrated Strategy team and collaborate with other teams within the agency.
- Time Management: Exhibit strong time management skills, juggling multiple priorities and deadlines effectively.
- Curiosity and Innovation: Embody the AbelsonTaylor value of always being curious and being internally motivated to learn more about current survey, media, health, and analytics trends that may influence analysis.
- Client Management: Manage several clients simultaneously, ensuring consistent, high-quality deliverables meet timelines and stay on budget.
- Internal Process Improvement: Assist in creating internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.
- Technology Research: Conduct research on new technologies that could be used in the company's services and operations.
Management, Mentorship, and Leadership:
- Lead by Example: Be proactive, solution-oriented, and a curious learner.
- Guide Junior Team Members: Mentor junior team members as they grow their skills, providing training, mentorship, and leadership as needed.
- Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.
- Provide Regular Feedback: Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.
- Perform Team Evaluations: Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.
- Infuse Psychological Safety: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.
- Experience: 7+ years of experience in marketing analytics.
- Technology: Expertise in Google Analytics and Microsoft Office, specifically Excel and PowerPoint.
- Bonus Points: For Visualization Platforms, experience using Tableau, Power BI, or other visualization platforms.
- Advanced Skills in Datorama: Admin or advanced power user capabilities
- UTM Best Practices: Knowledge and understanding of UTM best practices.
- Bonus Points: Experience using Adobe Analytics, statistical software (R, SPSS, SAS, STATA), or Python.
At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.
