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Digital Marketing Specialist

3 months ago

Elizabethtown, United States Ready Training Full time
Job DescriptionJob DescriptionSalary:

Who we are

Ready Training Online (RTO) provides a full-service online training solution created specifically for the service and retail industries. The RTO platform is a comprehensive training and reporting system designed to streamline employee training. The platform includes an extensive library of industry-rich content, real-time tracking and comprehensive reporting features. RTO is led by a team of production and learning design professionals, with expertise in the convenience, restaurant and retail industries.


What we offer

As a small company, we are able to provide unique learning opportunities to a motivated individual. Our employees regularly work across functionalities to experience multiple aspects of our business. We also offer a Paid Time Off package, paid holidays and a health benefit stipend. Plus, our CPO (chief puppy officer) and his canine staff visit often to motivate team members.


What we are looking for

Our dynamic company has an immediate opening for Digital Marketing Specialist to join our team. The Digital Marketing Specialist is responsible for planning, execution and optimization of our online marketing efforts. This individual must be proficient in SEO, website traffic generation, copywriting, and email marketing. This role will be responsible for developing and implementing strategic digital marketing initiatives to increase online visibility, drive website traffic, and generate leads through organic and paid channels.


Qualified candidate will work a pre-established remote schedule from their home office in one of the following states: PA, FL, SC, NC, MA, KY, IA, TX or AZ.


Duties and Responsibilities

  • Develop and execute SEO strategies to manage organic search campaigns, improve search rankings and drive website engagement. 
  • Manage all PPC campaigns and paid media/social advertising. 
  • Optimize marketing funnels and improve landing page conversion rates. 
  • Monitor, analyze, and report on campaign and website performance. 
  • Design and oversee all emails including marketing campaigns, newsletters, blogs, prospect/ lead nurturing, client communications, workflows, etc. 
  • Coordinate and schedule social media posts.  
  • Assist with the ideation/creation of content that is memorable, shareable, useful, and drives genuine engagement from interested audiences for social, blogs, special promotions, the website, etc. 
  • Stay current on target audiences, competitors, and potential markets of our products, including trends and opportunities. 
  • Manage department HubSpot and Salesforce accounts. 
  • Stays up to date on digital marketing trends including social media, website, advertising, SEO, CRM, and email to ensure best practices. 
  • Work with department staff to identify trends, content and keyword gaps, and assess content performance. 
  • Identify questions the target audience is asking to understand their pain points; ensure content messaging aligns with target audience needs. 
  • Brainstorm and collaborate with marketing team and key stakeholders to develop new content ideas. 
  • Develop and manage editorial calendar, ensuring exceptional content is completed on schedule. 
  • Commit to continuing knowledge development of products and services as well as target audiences. 
  • Collaborate with key stakeholders to develop content assets that will support client retention and the sales process. 
  • Implement SEO strategies that support our site goals. 
  • Develop, edit, and proofread content, providing feedback in areas for improvement. 
  • Identify channels on which to share content to include website, email, and social media, ensuring strong web presence and improving engagement. 
  • Repurpose popular content across multiple platforms. 
  • Coordinate the use of video in the overall marketing strategy. 
  • Promote consistent brand identity across platforms. 
  • Receive customer feedback and generate ideas to increase customer engagement. 
  • Ensure personal adherence to corporate mission, vision, values and policies. 


Preferred Skills

  • 2+ years experience in digital marketing with a focus on SEO, paid media campaigns, website traffic generation, copywriting and email marketing or similar knowledge level. 
  • Excellent writing and editing skills and the ability to engage audiences. 
  • Advanced knowledge and understanding of keyword research and writing for SEO in addition to basic knowledge of web traffic metrics. 
  • Excellent project management skills with high attention to detail and the ability to coordinate multiple projects. 
  • Basic knowledge of HTML and CSS. 
  • Advanced understanding of digital marketing concepts and best practices. 
  • Basic knowledge of graphic design principles. 
  • Strong copywriting skills and the demonstrated ability to craft compelling, SEO-friendly content for various digital channels. 
  • Ability to understand and measure content effectiveness and optimize content based on findings. 
  • Superior communication and interpersonal skills. 
  • Team member that works collaboratively and also independently as needed. 
  • Exemplary interpersonal and analytical abilities. 
  • Excellent knowledge of MS Office, Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Wordpress CMS, marketing software (Hubspot preferred), and online applications (Social Media Platforms, Canva, CRM tools, Google Analytics, Google Search Console, Google Adwords, etc.). 
  • Associate’s or higher degree in advertising, fine art, marketing, or relevant field preferred. 


We encourage you to check out our website: readytrainingonline.com and our Facebook page: www.facebook.com/ReadyTraining to gain better insight into our company and brands.


This company does not sponsor individuals for work visas.


remote work