Brand Manager/Ambassador

2 weeks ago

Sterling, United States Connecticut Social Equity Full time
Job DescriptionJob DescriptionJoin us at Rodeo as a Brand Manager/Ambassador, where you'll play a vital role in showcasing our brand in dispensaries and industry events. As a liaison between our brand and consumers, you'll work collaboratively with both our Marketing and Sales teams to amplify brand visibility, engage directly with consumers, and foster valuable partnerships.
Key Responsibilities:
  • Execute innovative marketing activations in the field, ranging from in-store pop-ups to dynamic industry events, in support of our Marketing and Sales teams.
  • Collaborate closely with Account Executives and the Field Marketing Manager to drive sales, train retail staff, curate captivating merchandise displays, and elevate the Rodeo brand presence within dispensaries.
  • Serve as the face of our brand, embodying our values and maintaining a positive and professional demeanor at all times.
  • Develop and maintain an expert level of product knowledge to effectively communicate product details and benefits to customers and retail staff alike.
  • Drive retail account activation through strategic marketing and sales initiatives, events, and impactful product merchandising.
  • Cultivate and nurture positive relationships with industry influencers, dispensary contacts, and key stakeholders.
  • Provide comprehensive post-event reports to the Sales and Field Marketing teams, offering valuable insights and recommendations for future initiatives.
  • Collaborate with the Sales team to identify account needs, prioritize growth opportunities, and implement targeted sales and marketing strategies.
Requirements:
  • Ideally, possess at least 1 year of experience in Event Marketing, with a proven track record of success.
  • Demonstrate a highly approachable and friendly personality, fostering genuine connections with consumers and industry partners.
  • Exhibit excellent communication skills, both verbal and written, to effectively convey brand messaging and engage diverse audiences.
  • Previous experience in retail sales is advantageous, showcasing skills in persuasion, objection handling, active listening, and negotiation.
  • Flexibility is key, with the ability to adapt to a dynamic work schedule and thrive in fast-paced environments.
  • Proficiency in building and maintaining strong relationships, essential for cultivating brand loyalty and driving sales growth.
  • Maintain exceptional punctuality and time-management skills, ensuring all responsibilities are fulfilled efficiently and effectively.
  • Uphold a high standard of integrity and ethical conduct in all interactions, reflecting our commitment to responsible cannabis consumption.
  • Comfort with technology and computers is essential for navigating our digital platforms and reporting systems.
  • Possess a keen attention to detail, ensuring accuracy and precision in all aspects of brand representation and event execution.
  • A general understanding of cannabis vapes and cannabis culture is advantageous, though not essential.
  • Must have access to their own vehicle with sufficient space to transport event materials to and from various locations across CT.
  • Successful completion of a background check is required in accordance with all applicable federal and state laws.

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