Head of Paid Acquisition

4 weeks ago

Austin, United States LawnStarter Full time
Job DescriptionJob Description

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $35 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

We're growing rapidly, and currently looking for a Director of Paid Acquisition to help take our growth to the next level.

If you thrive in a fast-paced, scrappy startup environment and love the intersection of data and digital marketing, read on.

What you'll be responsible for:
  • Growing Revenue from Paid Search: This is the big one. Leveraging all the tools that Google gives you, from bid optimization, to copy tests, to audience-based rules. And pairing that with internal customer cohort and third party data to maximize ROAS.
  • Analyzing Data for Insights: Do lifetime values differ by keyword or channel? How about conversion rates by market, or time of day?
  • Building Tools and Systems: We take a technical approach to most things, so we'll expect you to quarterback projects that make things easier. Whether it's building a system to better test ad copy, or working with engineering to integrate the ad platforms with our internal data, that'll be in your wheelhouse.
  • Exploring New Channels: From the traditional to non-traditional, we're always experimenting with new things. We expect you to ideate, test, and iterate to discover new channels that provide a positive ROI.
  • Owning the P&L for Ad Spend: This is an integral part of the business, and you'll be in charge of all of it. We expect you to own both the revenue and cost side of paid acquisition, and to be able to prepare a 3 year, 1 year and quarterly plans.
  • Expanding into New Verticals: As we venture into new home services markets, you'll be at the helm, tailoring and scaling our paid strategies to fit each unique vertical. This role requires a creative yet analytical approach to tap into specific market potentials and drive significant growth.
  • Build a Dynamic Team: Leadership is key. You'll be responsible for building and nurturing a team of sharp, driven paid acquisition experts. Your role will involve mentoring this group, setting clear performance metrics, and leading by example to define a culture of innovation and improvement.
  • Cross-Team Collaboration: Integration is crucial. You'll bridge the gap between paid acquisition efforts and other departmental strategies, ensuring alignment with the company's overall business goals. This involves close collaboration with product teams, sales, and customer service to enhance the effectiveness of our marketing initiatives.

Requirements

  • Experience With Large Scale Paid Search Campaigns: This ain't a small business campaign that can be managed with a spreadsheet. We're offering a multitude of services across hundreds of markets, each with its own seasonality, pricing, demographics and other nuances. You must know how to manage Adwords at scale. Ideally you have a background in this form of SEM in an area such as travel, jobs, home services or ticketing.
  • Strong Technical Chops & Business Intuition: You should be a master of spreadsheets and comfortable in SQL. Scripting languages are a huge plus. Additionally, you should be able to pair complex data analysis with business intuition and be able to communicate key insights to company leadership.
  • Ready to Roll Up Your Sleeves: Despite the seniority of this role, our lean team structure means you'll need to be both a leader and a hands-on contributor. You'll manage, mentor, and lead by example, stepping in to directly handle tasks when necessary.

Benefits

  • $150 - $170k annual salary range
  • Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
  • Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself. We will operate together to ensure you have the support you need.
  • Healthcare benefits: Medical, dental, vision and 401k
  • Fully remote position: Work remotely from anywhere you want.

  • Head of Paid Acquisition

    1 day ago

    Austin, United States Fyrfly Full time

    LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space. We're growing rapidly, and...

  • Director of Paid Acquisition

    1 month ago

    Austin, United States LawnStarter Full time

    LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space. We're growing rapidly, and...

  • Director of Paid Acquisition

    4 weeks ago

    Austin, United States LawnStarter Full time

    LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $35 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.We're growing rapidly, and...

  • Director of Paid Acquisition

    2 weeks ago

    Austin, United States LawnStarter Full time

    LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $35 million in funding, and acquired our biggest competitor, solidifying our leadership in the space. We're growing rapidly, and...

  • Head of Partnerships

    1 day ago

    Austin, United States Independent Media Initiative Inc. Full time

    Position Title: Head of Partnerships Job Description: As the Head of Partnerships, you will spearhead collaborative efforts to advance our organization's mission by strategically combining donor cultivation with marketing and communication endeavors. Your multifaceted responsibilities will include: Lead efforts to identify and engage prospective donors,...

  • Director of Donation Acquisitions

    1 week ago

    Austin, United States Goodwill Industries of Central Texas Full time

    Develop 5-year Donation Acquisition Strategic Plan in line with GCT real-estate and DGR growth plans. Strategic plan will include quarterly goals to measure success and adjust as needed for desired results. Prospect, initiate, and develop long-term r Donation, Director, Acquisition, Operations, Acquisition Specialist, Business Services

  • Head of Partnerships

    7 days ago

    Austin, United States Independent Media Initiative Inc. Full time

    Position Title: Head of PartnershipsJob Description:As the Head of Partnerships, you will spearhead collaborative efforts to advance our organization's mission by strategically combining donor cultivation with marketing and communication endeavors. Your multifaceted responsibilities will include:Lead efforts to identify and engage prospective donors,...

  • Land Acquisition Analyst

    3 days ago

    Austin, United States Empire Communities Full time

    Your Impact at Empire The Land Acquisition Analyst will be responsible for running proformas for new land opportunities and coordinating with internal and external consultants to prepare market analysis, due diligence and feasibility reports. This role is located at our Empire Division Office in Austin, TX. **What We Are Looking For**: - A bachelor’s...

  • Head of Growth Marketing

    14 hours ago

    Austin, United States FloSports Full time

    Description Position at FloSports FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our...

  • eCommerce Acquisition Manager

    4 weeks ago

    Austin, United States Staples Promotional Products Full time

    Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products – from coolers to notebooks – that allow companies to maximize brand recognition and reach thousands of people at a low cost.The eCommerce Acquisition Manager is a marketing leader for...

  • Talent Acquisition Manager

    4 days ago

    Austin, United States Join Parachute Full time

    **Position Title**: Talent Acquisition Manager **Location**: Austin, TX (Onsite) **Compensation**: 90K - 115K base Full Time - Direct Hire **Who Are We?** Powered by technology and compassionate design, Parachute has reimagined the plasma donation experience into one that is easier and friendlier. Using a simple app, our members can book donations and...

  • Head of Renew Solutions Strategy and Digital

    7 days ago

    Austin, United States Hewlett Packard Full time

    Head of Renew Solutions Strategy and Digital Transformation Position Overview As the Head of Renew Strategy and Digital Transformation, you will be a member of the executive leadership team of the Renew Solutions organization. You will lead several functions within a multifaceted organization, responsible for setting the strategic direction and driving the...

  • Head Start Teacher

    1 month ago

    Austin, United States Child, Inc. Full time

    Job DescriptionJob DescriptionPosition PurposeHead Start Teacher has the primary responsibility to promote the social, emotional, intellectual, language and physical development of each child in a safe and supervised educational environment. The Head Start Teacher must involve parents in every aspect of the program, working with them to establish both long...

  • Talent Acquisition Partner

    24 hours ago

    Austin, Texas, United States findhelp Full time

    We're changing the way people connect to social care. At findhelp, we've built a comprehensive platform of products and services that make it easy for you to connect people to resources, follow them on their journey, and track your impact in a fast and reliable way. Our industry-leading social care network includes more than half a million local, state, and...

  • Head of Marketing

    14 hours ago

    Austin, United States GoBundance Full time

    About Gobundance: Gobundance is a dynamic, rapidly growing community dedicated to fostering personal and professional growth among high-achieving individuals. Founded on the principles of accountability, adventure, and abundance, Gobundance provides a supportive network and resources for individuals striving to lead extraordinary lives. Role Overview: We are...

  • Head of Engineering

    3 weeks ago

    Austin, United States Divelement Web Services Full time

    (Remote) JOB SUMMARY At Divelement, we're not just a team of software developers; we're architects of the future, partnering with visionaries to transform groundbreaking ideas into reality. As a pivotal member of our dynamic team, the Head of Engineering acts as a cornerstone, seamlessly connecting the delivery team and software development. With a diverse...

  • Head of Engineering

    3 weeks ago

    Austin, United States Divelement Web Services Full time

    (Remote) JOB SUMMARY At Divelement, we're not just a team of software developers; we're architects of the future, partnering with visionaries to transform groundbreaking ideas into reality. As a pivotal member of our dynamic team, the Head of Engineering acts as a cornerstone, seamlessly connecting the delivery team and software development. With a diverse...

  • Head of Investor Relations

    6 days ago

    Austin, United States Mainshares Full time

    We're currently in the midst of the largest wealth transfer in history — an estimated $11T of baby-boomer owned businesses is set to change hands this decade. Mainshares is building the capital markets platform to finance this wealth transfer. We help hungry SMB operators meet investors, raise capital to buy businesses, and succeed as owners. Our...

  • Sr. Talent Acquisition Partner

    7 days ago

    Austin, Texas, United States Hippo Insurance Full time

    Role: Sr. Talent Acquisition Partner (Contractor/6 months)Location: Austin, TXReports To: Sr. Manager, Talent Acquisition About Hippo:Our mission is to deliver intuitive and proactive protection for homeowners, combining the power of technology with a human touch.Hippo built the world's first home protection platform. We believe that insurance should protect...

  • Asset Management Office Acquisitions Team Lead

    4 weeks ago

    Austin, United States Texas Department of Aging & Disability Services Full time

    Job Description: Program Specialist I-serves as team lead in support of the various functions in Asset Management Office, Acquisitions Team. Work includes but is not limited to providing support, coordinating with other agency program areas such as purchasing, accounting and state-wide property management for asset management related tasks and functions....