VP, Marketing

The Vice President (VP) of Marketing oversees Zirrus’ marketing strategy and department. They are responsible for developing and implementing strategies to increase brand awareness, drive customer acquisition, and grow revenue. They also lead and mentor a team of marketing professionals, and collaborate with senior leadership to define marketing goals, priorities, budgets and new product offerings.

Essential Job Functions

• Marketing strategy: Develop, implement, and monitor strategies to improve brand awareness, drive customer acquisition, and increase revenue aligning with the overall business strategic objectives
• Brand awareness: Increase brand awareness through a cohesive marketing plan
• Market analysis: Analyze the market for existing products, study trends, and monitor campaign performance
• Budgeting: Analyze data to develop the marketing department's budget, including requests for staff, software, advertising space, and promotional merchandise
• Campaign supervision: Oversee all marketing campaigns and improve them when possible
• Competitor tracking: Track competitor activities
• Team leadership: Lead and mentor a team of marketing professionals, providing guidance, coaching, and support to drive performance and professional growth

Knowledge, Skills and Abilities

• Ten years of marketing experience and five years of management experience
• Working knowledge of SEO, web analytics, and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership, communications, analytical, and project management skills
• Strategic mindset, with ability to make difficult decisions
• Proven history of Critical Thinking capability
• Work with and collaborate with the Executive Leadership Team to assist in developing strategic plans and meeting overall corporate objectives

Education and Experience

• BS degree in Marketing, Communications, or relevant field
• MBA or Master’s Degree in a Marketing related field preferrred