Marketing Manager
2 weeks ago
About Prompt: Prompt is the largest college admissions essay coaching company globally, supporting thousands of students per year for educational consultants and high schools on over 50,000 essays every year. Our sister product, Pen, is an English Literacy curriculum used by English learners globally.
We’re a mission-driven company. Our primary goal is to make students better writers and thinkers – we do this primarily through brainstorming, writing, and revising their college admissions essays. In fact, many students tell us they learned more about writing from working with us than in school.
We get results. 98% of students we work with get into one or more of their top-choice colleges and 3 in 4 get into one or more of their reach colleges (e.g., Ivy or Ivy-equivalent colleges).
You’ll have the flexibility to make your own schedule. You’ll work closely with and be supported by our CEO, sales manager, and operations leads, whose backgrounds include decades of education technology, college counseling, writing coaching, and admissions essay experience. You’ll also work with our student success managers, writing coaches, and software development team. Your role has the opportunity to expand over time including leading a team as we continue to grow.
Note: This is a remote position with health benefits and unlimited vacation time.
Synopsis: Drive the development and growth of channels for the Prompt service through innovative marketing and communications best practices; Utilize Hubspot CRM to create, implement, and manage marketing campaigns; Manage SEO and paid Google Ads for increased brand awareness; Coordinate with Sales Manager to create, implement, and manage specifically targeted marketing campaigns during peak sales seasons; Email marketing, digital advertising, and maintaining content management systems, internal digital communications, and digital outcomes reporting
Required skills:
- Hubspot or similar CRM experience for marketing campaigns
- Google ads and analytics
- SEO and performance marketing experience
- Content and asset creation
- Creating and managing marketing budgets
- Experience in high-growth ed tech, education, or other seasonal and fast-moving B2C marketing environments
Full Description:
- Implement digital strategies to support scalable growth
- Develop conditional content for more personalized communications based on user behaviors such as relevant actions completed, past email and text message engagement, and website interactions (content downloads, site page visits, etc.)
- Conduct audits of digital marketing strategies seasonally and per package
- Create, research, and use marketing technology stack and tools (ex: Hubspot CRM, Social Media, Google Ads, Canvas, Heymarket, Peach Jar, Website/Blog) to deliver enrollment steps and campaigns
- Maintain, monitor, analyze, and report on data/analytics across digital marketing channels for recruitment, measuring the effectiveness of past actions and using that data to make recommendations and optimize campaigns to increase effectiveness and efficiency
- Create and manage weekly marketing effectiveness reports
- Assess marketing readiness and make recommendations to improve existing content
- Implement and manage quarterly and seasonally targeted marketing campaigns and budgets
- Coordinate and execute quarterly advertising campaigns using Google Analytics, Ads, and Web Host with preferred vendors in support of both consumer and IEC enrollment and sales goals, including display, paid search and social media advertising, search optimization, and other channel tactics
- Coordinate with Operations and SSM Teams to launch seasonal enrollment campaigns, with a specific focus on upgrades
- Collaboratively working with the Sales and Operations teams to manage marketing requests and launch program-specific digital advertising campaigns
- Set acquisition, behavior, and outcomes goals that align with the sales and enrollment goals for IEC and Consumer pipelines
- Provide ad and marketing campaign budget recommendations based on keyword forecasts and desired reach
- Monitor campaign performance and adjust bids, keywords, and landing pages to meet campaign goals
- Implement and manage email communications and marketing to prospective and admitted students
- Develop innovative email campaign strategies that nurture leads toward enrollment
- Work to minimize list decay and unsubscribes and increase the productivity of email sends
- Develop best practices documentation and road maps for processes, A / B tests, and communications that succeed through email
- Perform other duties as assigned
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