Director of Influencer Marketing
4 weeks ago
Agency Overview
Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most innovative brands in the world. C+C lives at the cross section of where operations, brand partnerships and events naturally meet. We challenge those brands to be an interaction with culture by ultimately creating MOMENTS OF TRUTH that comes to life across a unique alchemy of experiences, campaigns and partnerships. With our team's diverse perspectives and individual authenticity, we create the perfect blend of minds, people, energy and environment to communicate and celebrate TRUTH.
Job Overview
We are seeking a tested and seasoned Director of Influencer Marketing to grow our influencer vertical. The ideal candidate will have a mix of influencer marketing, social media, analytics, and content marketing experience. We’ll need a visionary with foresight, big ideas and an entrepreneurial spirit, who can implement the day-to-day strategy and campaign execution for C+C’s current and growing client roster. The ideal person will have proven experience identifying and engaging influencers, managing influencer outreach programs, and creating engaging, brand-worthy content. This person will also have a deeply rooted interest in culture, entertainment, and lifestyle and be able to identify deep insights, make a compelling business case for influencer programs rooted in insights and analytics for both paid and earned opportunities. Other responsibilities include creative ideation, managing briefs, client relationships, presenting concepts, developing proposals, and delivering clear POVs and rationale.
Job Responsibilities- Identify and understand how to utilize influencers for both paid and earned opportunities for clients resulting in engaging, authentic, relevant content.
- Manage and execute digital media influencer marketing campaigns from signed SOW to post-campaign reporting.
- Lead communication on influencer campaigns between clients and influencers, including negotiating with brands and influencers, ensuring campaign and messaging are executed correctly and on time, and optimizing strategy when necessary.
- Create and execute project campaign timelines and schedules, and revise as appropriate to meet changing needs and requirements of campaigns and client goals.
- Use data and knowledge of space to identify influencers for campaigns, while having a deep understanding of what a brand wants when being represented.
- Develop and maintain strong relationships with influencers across a variety of verticals - entertainment, lifestyle, luxury, beauty, etc.
- Assist with outreach to talent agencies aiming to work with influencers they represent, ultimately generating interest in C+C’s campaigns for their influencer rosters.
- Collaborate and sometimes lead creative ideation, strategy, and research in response to active pitches and proposals involving Influencers.
- Assist in drafting proposals, contracts, and presentations for agency use.
- Lead client campaign calls to outline influencer selection and execution details and timeline.
- Leverage data and analytics to deliver key business insights and meaningful recaps of program performance relative to campaign objectives to drive optimization and continuously highlight the value of our service.
- Bachelor's Degree in Marketing, Business, or relevant area of study
- An ever-evolving, trend-forward professional with 7+ years of experience with influencer marketing preferably at an agency
- Excellent project management skills with an eye for detail, including drafting contracts, SOWs, negotiating fees, and collaborating with team members to execute and follow through
- Must be hungry, resilient, resourceful, a self starter, a big picture thinker and very detail-oriented
- Strong organizational skills with the ability to handle multiple clients and competing priorities
- Knowledgeable of all major social platforms and software, social listening tools, analytics and measurement tools
- Always up-to-date on the latest cultural trends and innovations in the social realm
- Ability to THRIVE in a high-pressure, extremely fast-paced environment
- Demonstrated ability to juggle scope and resources to meet consistently meet deadlines
- Passionate about Social Media, Influencer Marketing, with an emphasis on pop-culture, lifestyle and multicultural marketing.
- Has existing relationships with digital influencers across platforms
- Proficient in Google Suite, Google analytics, Keynote, Monday (project management tools), Harvest (time keeping tool), Slack, Expensify (expense reporting), etc.
Benefits
- 100% employer-paid medical, dental, vision, life, and long-term disability insurance
- 401(k), flexible spending account, wellness stipend, and creative stipend
- Hybrid work schedule
- Discretionary PTO, sick leave, and paid parental leave
Pay Range: $130-150K per year
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