Senior Analyst, Commerce
1 month ago
Who is Starcom:
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
What You’ll Do:
Senior Analyst, Commerce will work cross-functionally with internal teams, vendors, and Commerce clients to help execute Commerce media programs and provide post-program analysis. The Sr Analyst will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, optimizations, performance reporting, & billing reconciliation. He/she will assist in building client decks and documents, attend client meetings, and assist with post-program analysis and recaps.
Responsibilities:
- Executing, managing, and optimizing commerce media campaigns and programs for the clients.
- Lead vendor RFPs, with attention to audience targeting strategy and use of best practices.
- Developing and maintaining quality control procedures for campaign implementations.
- Collaborate with internal teams and vendor partners to successfully execute campaigns.
- Oversee performance forecasts, budget allocations and providing data-based rationale for these recommendations.
- Collaborate with internal finance teams and vendors for timely billing and reconciliation for all programming.
- Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
- Generate and deliver commerce media reporting to account teams and internal finance teams both on scheduled and ad hoc basis.
Benefits for 2024:
- Split responsibilities between the 40 retailer accounts to enable more rapid response.
- Shorten timeline for reporting and post program analysis.
- Enable more consistent data delivery for MMM.
Qualifications:
- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
- Strong understanding of eCommerce is required
- Strong analytical thinking and mathematical skills and an ability to manage data
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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