Trade Show and Events Specialist
1 month ago
POSITION SUMMARY
Assist in the development of trade show and event strategies to maximize Minitab's brand exposure, thought leadership and lead generation goals to entrench our products and brand with our customers and prospects through trade shows, special events, and speaker program for Minitab LLC. Ensure Minitab's marketing trade show strategy is integrated into other Marketing Communication channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Contribute to the marketing event strategy and manage Minitab's participation in all trade shows and special events for Minitab LLC.
- Develop promotional campaign briefs for all trade shows that communicate the goals/objectives, lead generation activities, sponsorships, industry of focus, target audience, speaking/demo opportunities, and messaging strategy.
- Assist in the development of marketing communications — pre-, during, and post-event — to include social media, onsite print materials, and post event nurture campaigns.
- Contribute to the Speaker Program to ensure Minitab customers can present thought leadership topics, industry best practices and case studies at trade shows and events.
- Develop internal strategy for Minitab Subject Matter Experts to present at industry conferences. Coordinate with Minitab Subject Matter experts on in-booth presentations, product demos, and customer speaking opportunities.
- Develop and nurture relationships with key organizations that can help position Minitab as an industry thought leader to their membership base through strategic sponsorships and partnerships.
- Maintain the budget for all trade shows, events, speaker program. Reconcile all show invoices and update show budget expenditures.
- Work with Sales to research and select all trade shows and events in which Minitab will participate. Assess how each trade show and event delivers on defined objectives and make recommendations for future changes.
- Lead the program team(s) for the Minitab Exchange roadshows, including, but not limited to, location and site selection, program development, marketing promotions, attendee registration, post event survey, and post event reporting.
- Drive the advanced planning and coordination of trade show and on-site events team for successful implementation of all trade shows and events including registration, booth shipping, set-up and tear-down.
- Contribute to the development of booth layouts and provide input to enable the creation of booth graphics and promotional materials.
- Understand and take appropriate action to drive ongoing improvements to important trade show and event metrics (leads generated, conversion rates, cost per lead, etc.)
- Report on event metrics and effectiveness using data to adjust and identify opportunities for improvement.
- Assist in the organization, planning, and coordination of special events including Field Operations Conference, Minitab Insights Global Conference, and partner events. This includes, but is not limited to, marketing communications strategy, speaker management, registration management, onsite logistics, and post event follow up and reporting.
- Maintain an accurate calendar of all Minitab trade shows, user conferences and events for global transparency.
- Manage all 3rd party vendors involved in Minitab's trade show and event program.
- Develop and maintain a customer giveaway strategy including giveaway selection and inventory management.
- Research and stay current with trade show and event best practices and technologies and bring relevant ideas back to the team.
EDUCATION, KNOWLEDGE, AND EXPERIENCE
- Bachelor's degree in Marketing or related field, or equivalent experience, is required.
- 0 to 3 years previous work experience in marketing, communication, or public relations, preferably with a global awareness.
- B2B, technical product and/or software marketing experience is preferred.
- Knowledge of best practices for social media, PR and email programs is a plus.
- Proficiency in Microsoft Office – Word, Excel, PowerPoint, Outlook, CRM, SharePoint, and marketing automation.
- Project management experience including scheduling, planning, and managing projects to completion is a plus.
QUALIFICATIONS, SKILLS, AND ABILITIES
- Strong creative, strategic, innovative, and organizational skills.
- Excellent oral and creative writing communication skills.
- Ability to manage multiple projects simultaneously and to create and maintain project lists and timetables and meet deadlines on time and within budget.
- Highly motivated, willingness to think outside the box, and work collaboratively in a team environment.
- Highly organized, accurate, thorough, and able to assume diverse responsibilities in a fast-paced environment with minimal supervision.
- Strong understanding of traditional and social media landscapes.
- Ability and willingness to travel as requested -- 30%-40% domestic and international travel.
- Comfortable working in a multi-lingual and multi-cultural environment.
- Proficiency in speaking, reading and writing the English languages is required.
#JB-L1
We have other current jobs related to this field that you can find below
-
Trade Show and Events Specialist
4 weeks ago
State College, United States Minitab Full timeMarketing Trade Show and Events SpecialistPOSITION SUMMARY Assist in the development of trade show and event strategies to maximize Minitab's brand exposure, thought leadership and lead generation goals to entrench our products and brand with our customers and prospects through trade shows, special events, and speaker program for Minitab LLC. Ensure...
-
Supply Chain Specialist
2 months ago
State College, United States Herbein HR Consulting Full timeBerks Homes has been successfully building homes for close to 50 years. Our story began with a 19-year-old kid buying a nail gun and an air compressor in a diner parking lot. We've come a long way since then, but these humble beginnings serve as a reminder that we all have to start somewhere. And that start created the foundation of who we are today. We...
-
Baking Training Specialist
2 months ago
State College, United States Panera Bread Full timeJob DescriptionJob DescriptionJob Purpose:The Bakery Training Specialist (BTS) is a market-based hourly support role that is responsible for the effective training of all bakers, validating the quality of completed bakes, and providing support to the Lead Bakery Market Manager (LBMM) for all needed in-market bakery tasks and...
-
Sales Specialist
2 months ago
State College, United States Minitab Full timeJob DescriptionJob DescriptionLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on...
-
Sales Specialist
2 months ago
State College, United States Minitab Full timeJob DescriptionJob DescriptionLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on...
-
Sales Specialist
1 week ago
State College, United States Minitab Full timeJob DescriptionJob DescriptionLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on...
-
Renewals Specialist
2 months ago
State College, United States Minitab Full timeLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on site gym, volleyball courts,...
-
Retail Support Specialist
4 weeks ago
State College, United States Specialized Bicycle Components Full timeRetail Support Specialist - The Bicycle Shop - State College, PA ABOUT SPECIALIZED Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We're a team of...
-
Renewals Specialist
2 months ago
State College, United States Minitab Full timeJob DescriptionJob DescriptionLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on...
-
Renewals Specialist
1 week ago
State College, United States Minitab Full timeJob DescriptionJob DescriptionLaunch your career in software sales with a fast growing data analytics company right in State College. You will find a collaborative working environment along with training and career growth in the sales career ladder at Minitab.We offer outstanding benefits and uncapped earning potential not to mention a state of the art on...
-
TFS Brand Ambassador-TN
1 month ago
College Grove, United States The Foundation Specialists Full timeJob DescriptionJob DescriptionAs a Brand Ambassador for TFS Foundation Repair, a regional leader in the foundation repair industry, you will help to redefine the construction industry by representing us at home/trade shows and other events. You don’t need to be an expert in our services; we’ll train you on everything you need to know!We care deeply for...
-
Public Safety Specialist
2 months ago
State College, United States Applied Research Laboratory at the Penn State University Full timeThe Penn State University Police and Public Safety Department is responsible for protecting and serving more than 100,000 students, employees, as well as visitors at campuses located throughout Pennsylvania. We are a cohesive and centralized department with sworn police officers who have full law enforcement authority serving the 22 campuses with our...
-
Culinary Cooking Class Instructor
2 months ago
State College, United States Taste Buds Kitchen - State College Full timeJob DescriptionJob DescriptionBenefits:Employee discountsFlexible scheduleJob Description:Do you dream of hosting your own cooking show? Are you incredibly passionate about food? Do you love to teach others how to cook and relish the opportunity to share tips and tricks in the kitchen? Then you might be who we are looking for! At Taste Buds Kitchen, the...
-
Culinary Cooking Class Instructor
2 weeks ago
State College, United States Taste Buds Kitchen - State College Full timeJob DescriptionJob DescriptionBenefits:Employee discountsFlexible scheduleJob Description:Do you dream of hosting your own cooking show? Are you incredibly passionate about food? Do you love to teach others how to cook and relish the opportunity to share tips and tricks in the kitchen? Then you might be who we are looking for! At Taste Buds Kitchen, the...
-
Registered Nurse
3 weeks ago
State College, United States Embassy of Hearthside Full timeJob DescriptionJob DescriptionWe are seeking a Registered Nurse to join our team! You will be responsible for the assessment, diagnosis, and treatment of assigned patients.Responsibilities:Administer nursing care to ill, injured, or disabled patientsDiagnose and establish patient treatment plansMonitor and report changes in patient symptoms or...
-
Healthcare Recruiter
2 weeks ago
State College, United States Embassy of Hearthside Full timeJob DescriptionJob DescriptionEmbassy of Hearthside is seeking a full-time Healthcare Recruiter to join our team! You will perform activities in human resources from recruiting new hires to retaining existing hires.Responsibilities:Screen, recruit, and interview potential employeesOn-board and train new employeesImplement company culture, values and...
-
Sales Manager
4 weeks ago
State College, United States A-1 Screenprinting, LLC, DBA Underground Printing Full timeWhat makes Underground Printing (UGP) unique is delivering the best customer experience through t-shirts and more! UGP has experienced rapid growth, ranking in the Inc 5000 fastest growing companies 5 years in a row. We produce the majority of our printed apparel in our production facility in Michigan with 172,000 SF of screen printing and embroidery...
-
Travel Registered Nurse
1 month ago
State College, United States TravelNurseSource Full timeTravelNurseSource is working with QS Nurses to find a qualified ICU/Critical Care RN in State College, Pennsylvania, 16801!Pay Information$2,253 per weekAbout The PositionQS Nurses is looking for the best of the best! We're here to help you accomplish your goals and your dreams.Our Recruiters provide personalized hands-on support throughout the process....
-
State College, United States Oak View Group Full timeOverview The Line Cook is responsible for preparing foods to be served to guests throughout the venue. The Line Cook will often have direct contact with the public working in areas such as a buffet line slicing meats or preparing dishes to order. The Line Cook must maintain excellent attendance and be available to work events as scheduled per...
-
Bookseller - PT
3 weeks ago
State College, United States Barnes & Noble Full time**Bookseller - PT** **Location** PA - State College - State College - 2826 **Classification** Part-Time **Job Summary** Barnes & Noble has a special place in the community, and this holds true whether you shop in our bookstores or in our Cafs. Booksellers are the heart of our stores who help make each store special and uniquely tailored to the customers...
