Marketing & Communications Coordinator
3 weeks ago
The Atlanta BeltLine stands out as one of the most extensive urban revitalization initiatives in the United States. This ambitious project, spanning a historic 22-mile railway corridor, integrates versatile trails, public parks, transit options, affordable housing and commercial affordability. We bolster connectivity among intown neighborhoods, foster economic growth, and promote sustainability. Atlanta BeltLine, Inc. (ABI) is tasked with the comprehensive planning, development, and execution of the project. ABI's endeavors encompass the creation of 33 miles of trails, new parks, streetscape enhancements, vibrant public art installations, cultural events, and the generation of over 50,000 employment opportunities and 5,600 affordable housing units in adjacent BeltLine neighborhoods. ABI is dedicated to championing equity and inclusivity both within its organizational framework and across the project's entirety.
This position reports to the Vice President of Communications and Media Relations and collaborates closely with fellow communication team members. The role of Marketing and Communications Coordinator entails providing support for marketing and communication endeavors within the organization. Responsibilities encompass managing and orchestrating the production process of creative projects, overseeing signage on the trail, coordinating campaigns and events, aiding in content creation and dissemination across ABI’s owned communication channels, and ensuring consistent branding and messaging across all platforms.
The ideal candidate must thrive in a dynamic, fast-paced setting, exhibit exemplary organizational prowess, possess adept multitasking abilities, and flourish amidst an environment characterized by significant expansion, diversity, and flux. Superior writing, listening, and oral communication skills are imperative, along with the capability to craft polished, compelling content under tight deadlines, suitable for various mediums such as print and digital platforms. Additionally, candidates should demonstrate familiarity with the objectives of the Atlanta BeltLine project and an understanding of Atlanta's neighborhoods. The marketing and communications coordinator will promote the vision, mission and core values of ABI while fostering a collegial work environment.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor an employment Visa at this time.
Position Responsibilities:
- Creative Production Coordinator
- Assist in planning and executing creative projects from concept to completion.
- Develop and uphold project timelines, ensuring adherence to milestones and deadlines.
- Liaise with internal teams and external vendors to facilitate seamless project progression.
- Ensure all outputs are evaluated through a lens of equity and inclusion.
- Manage the organization's digital asset management tool.
- Signage Coordinator
- Aid in overseeing all facets of signage production.
- Collaborate with designers and vendors to ensure compliance with brand guidelines.
- Schedule signage placement and removal through ABI's courier service provider.
- Review imagery for accuracy and share with relevant departments.
- Track and manage invoices, attributing them correctly to ordering departments.
- Conduct periodic inspections of signage along the BeltLine corridor to optimize user experience.
- Content Creation and Management
- Develop, edit, and curate content for diverse marketing materials, including presentation decks, blog posts, website content, email newsletters, press releases, and social media posts.
- Develop, edit, and curate content for diverse marketing materials.
- Ensure alignment of all content with brand voice and messaging.
- Contribute to website updates and distribution of e-newsletters.
- Conduct market research to identify trends and consumer preferences.
- Event and Tour Coordination
- Assist in planning and executing media events, tours, and other ABI related events.
- Coordinate logistics, manage vendor relationships, and ensure seamless event execution.
- Administrative Support
- Provide administrative support to the communications team, including scheduling meetings for the Vice President, organizing files, updating budgets and managing communications.
- Maintain communication databases and contact lists.
- Oversee contracts and invoices for the department.
- Promote the Vision, Mission and Core Values of ABI while fostering a collegial work environment.
Position Requirements:
- A bachelor’s degree in marketing, communications, PR, journalism, or a related field is required.
Selection Criteria:
The ideal candidate will possess a skillset in the following areas:
- Understand the impacts of institutional and systemic barriers on marginalized communities and a commitment to integrating equity and inclusion throughout all facets of your work.
- Strong interpersonal, organizational, project management, and time management skills.
- A keen eye for design and the ability to deliver curated content across various mediums.
- Excellent written and verbal communication skills.
- Ability to produce quality content under pressure and within tight deadlines.
- Professionalism, diplomacy, confidentiality, flexibility, and adaptability in various situations.
- Capability to work independently and collaboratively within a team.
- Creative problem-solving skills.
- Enthusiasm and willingness to participate in community events and meetings.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required.
- Familiarity with marketing software and tools such as Asana, Adobe Creative Suite, Google Analytics, website backend, and/or Salesforce is advantageous but not mandatory.
- Knowledge of digital marketing and social media best practices.
Atlanta BeltLine, Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Equity Note: Research suggests that women and Black, Indigenous and other persons of color are less likely than men and white job seekers to apply for positions unless they are confident they meet 100 % of the listed qualifications. We strongly encourage all interested individuals to apply, and allow us to evaluate the knowledge, skills and abilities that you demonstrate, using an intentional equity lens.
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