Paid Search Analyst

1 week ago

Baton Rouge, United States Click Here Digital Full time
Job DescriptionJob Description



Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.

Work Schedule: Full-Time, In-Office Monday - Friday [8:30am-5:30pm]Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

  • Plan, execute, and optimize paid search campaigns based on client goals and objectives

  • Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.

  • Maintain performance standards on all assigned accounts

  • Monitor Budget Pacing, Conversion Tracking, and Traffic Quality

  • Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.

  • Test products to determine propensity to drive positive results.

  • Generate regular reports to track campaign performance and communicate key findings.

  • Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.

Required Qualifications:

  • Minimum 1 year of experience with paid search campaign management

  • Experience and strong understanding of PPC advertising

  • Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.

  • Understand paid media advertising budget management and effective, data-driven ad spend.

  • Ability to analyze data sets and identify trends based on industry KPIs.

  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

  • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.

  • Excellent time-management and organizational skills

  • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

  • Agency experience

  • Experience in automotive, legal and/or medical verticals

  • Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience

  • Google Certifications (Google Analytics, Google Ads)

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