Director of Leasing

2 weeks ago

Arlington, United States Campus Living Villages Full time
Job DescriptionJob Description

Marketing

* Understands the ground lease compliance guidelines and obligations that both the university and CLV must comply with in relation to marketing and occupancy.

* Understands competition and market for increase in sales.

* Creates, writes, and implements Village marketing plans.

* Actively implements aggressive marketing techniques and plans to achieve a closing ratio of 100% and secure 100% leasing.

* Coordinates the maintenance of a database (StarRez) of prospective residents.

* Coordinates marketing mailings to prospective residents.

* Analyses and interpret traffic demographics and respond to market trends

* Participates and conducts market competition surveys.

* Actively seeks out and develop relationships with campus departments and other business partners / co-vending opportunities regularly.

* Presents programs and set up displays at University functions.

* Maintains and update information on social media outlets.

* Maintains and update website through content management system regarding all property information including specials, rates, and other vital information that communicates to customers and stakeholders.

* Compiles and submit all required CLV reports within the requested time frames.


Leasing

* Maintains traffic logs of tours, telephone calls, information requests, etc.

* Conducts effective sales presentations and personalized sales tours providing leasing information for groups and individuals visiting the property or requesting our attendance to provide information to their groups.

* Responds to leasing information requests from departments on campus.

* Conducts or supervises the completion of follow-up techniques on every prospect.

* Demonstrates a proven track record showing an ability to develop and maintain relationships with customers and results in improved occupancy

* Monitors and reacts to weekly occupancy and leasing reports and statistics.

* Trains professional and student staff in marketing/leasing initiatives.

* Executes designs and interprets model display unit per CLV brand guidelines.

Technical Skills

* Proficiency in Microsoft Office programs.

* Proficiency in StarRez.

* Ability to learn and maximize software.

* Ability to effectively train team members.

* Strong understanding of Social Media marketing campaigns.

Experience

* Three (3) years of full-time professional experience in multi-family housing or privatized student housing marketing & leasing preferred.

* Two (2) full year of supervisory experience preferred.

* Three (3) years of management experience required.


Qualifications

* BA or BS with focus on communication: Advertising/Marketing or other applicable concentration.

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