Omni-Channel Media Buyer

1 week ago

Annapolis, United States GP3 Partners Full time
Job DescriptionJob DescriptionCompany Overview:

GP3 Partners is launching a new, client-centric, omni-channel media buying agency specializing in integrated linear, digital, and social media strategies. Our expertise lies in advancing the objectives of right-of-center political campaigns, advocacy initiatives, public affairs endeavors, and corporate priorities. Collaboration and customization are paramount, ensuring each advertising campaign is meticulously crafted to deliver a strategic media plan tailored to specific goals and objectives.

Job Description: Omni-Channel Media Buyer

You will play a pivotal role in strategizing, purchasing, and executing media campaigns that seamlessly blend traditional and digital media plans and strategies. Your responsibilities will encompass analyzing polling and targeting data, devising paid linear media strategies, and collaborating closely with digital media buyers to ensure smooth integration and comprehensive campaign coverage.

Responsibilities:
 
  • Media Planning and Buying: Develop, implement, and optimize media plans leveraging polling and targeting data to formulate paid linear media strategies. 
  • Market Analysis: Analyze polling and targeting data to identify key demographics and formulate media strategies that effectively reach target audiences.
  • Campaign Management: Execute media plans from inception to completion, encompassing planning, placement, tracking, and analysis for multiple clients.
  • Cost Analysis and Negotiation: Gather, organize, and analyze cost and rating information to inform media buying decisions. Negotiate favorable rates and placements with media partners to maximize value for clients.
  • Utilization of Media Buying Software: Use media buying software and tools to develop and implement media buys across various channels, including television, cable, radio, and OOH. Use software to coordinate with digital and social campaign strategies.
  • Financial Management: Create payment schedules and ensure timely and accurate payments to media vendors.
  • Make Goods and Rebates:  Meticulously monitor buys, adjusting with make goods and reconciling accounts at the end of every campaign.
  • Traffic Creative: Deliver ad creative and verify traffic instructions to ensure the seamless execution of media campaigns. Ensure creative is consistent and/or aligns with digital strategies.
  • Metrics Reporting: Analyze audience data and campaign performance metrics to optimize targeting and maximize campaign effectiveness. Provide detailed performance reports and insights to clients.
  • Client Engagement: Actively participate in media strategy meetings, frequently communicate with consultants and campaigns, contribute to media strategy calls, and develop memos that reflect client objectives.
  • Industry Trends: Seek and communicate emerging trends and developments in media buying, ensuring campaigns remain innovative and effective. 

Qualifications:
  • A bachelor's degree, or equivalent experience, with an emphasis in advertising, business, marketing, or related analytical field.
  • 4-8 years of experience working in the media planning and buying field, preferably with right-of-center or non-partisan political agency experience.
  • Previous experience using Strata is required.
  • Proficiency in industry ratings data, media buying software, and qualitative and quantitative research.
  • Ability and excitement to build and manage a team.
  • Strong communication skills, attention to detail, and ability to thrive in a fast-paced, deadline-driven environment.

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