Longform Content Creator

Job DescriptionJob Description

Description Summary: Longform content creators at KaTom are a key part of our site content workflow, crafting a variety of written pieces including buying guides, use of maintenance advice, case studies, and industry news stories. Those are created using SEO best practices, with the AP Style book and a house style guide used to direct the work. This work may require outreach via email and occasional phone interviews to enhance topics with expert knowledge and attributed quotes. This position requires daily use of WordPress, an in-house content management system, an online project management system, Outlook, and Word. Longform content creators are expected to work collaboratively and execute their projects with attention to detail and High levels of accuracy. Work hours are 8am to 4:30pm Monday through Friday.

Responsibilities:

General:

• Apply AP Stylebook and house style guide precepts to content being edited.
• Apply SEO best practices guidance provided by company and advisers.
• Apply basic HTML knowledge to format pieces for audience engagement.
• Complete tasks assigned through project management system within deadlines.
• Adhere to established project workflows and expectations for style, formatting, and publishing.
• Work within company's content management system to upload and manage projects.
• Complete tasks assigned through project management system within deadlines.
• Adhere to established project workflows and expectations for style, formatting, and publishing.
• Work within company's content management system to upload and manage projects.
• Participate in weekly discussions with three written content teams- product, longform and editorial- that drive content calendar and produce collaborative style decisions.
• Participate in peer editing of longform content, including ensuring professional and readable style and structure and accuracy of details.
• Contribute to ongoing development and updating of house style guide.
• Work intensively in Microsoft Office suite, including Word, Excel, and Outlook.
• Develop excellent working relationships with other members of content teams.
• Requires regular and predictable attendance.
• All other duties as assigned.

Technical Content:

• Craft Longform content such as buying guides, use and maintenance recommendations, case studies and industry information pieces.
• Actively participate in regular on-site and occasional off-site, multi-day trainings, engaging in conversations and taking notes.
• Implement information gained from training in content.
• In collaboration with other writers and with direction from content manager, propose article topics based on industry knowledge information from training and foodservice news.
• Use keyword development tools in brainstorming topics and to establish target keywords for each article.
• Create articles and participate in peer editing process for them.
• Upload content using WordPress, ensuring content is housed in the appropriate silo(s).
• Upload content using our in-house content management system.
• Ensure completed projects are uploaded correctly, checking published work for any errors and correcting errors if found.
• Use available resources- company experts, industry resources and vendor websites- to gain understanding of products and categories to ensure accuracy of content.
• Craft and participate in peer editing of category and Endleaf content.
• Stay informed on new and established concepts in foodservice, monitoring for potential topics.
• Research human interest stories, news and trends, and other industry topics, including through outreach to business owners and industry professionals through email and phone interviews.
• Craft posts and participate in peer editing.
• Collaborate with designers on creation of graphics for articles.

Minimum Qualifications (knowledge, skills & abilities):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education and/or experience: Bachelor's degree in English, journalism, or a related field, with at least 2 years of professional editorial experience or a combination of education and experience deemed equivalent by management.
• Firm grasp of AP Stylebook precepts.
• Flexibility to adapt to the ever-changing requirements of SEO.
• Willingness to learn and implement basic HTML, if not already familiar.
• Interest in learning and applying knowledge in work.
• Advanced computer skills, including in use of Microsoft suite and internet navigation.
• Prominent level of organizational skills and diligence.
• Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with several abstract and concrete variables.
• Other Qualifications: Willingness to perform any required task within the employee’s capabilities to effectively meet the needs of the company. Ability to get along well with others.
• Physical Demands: The physical demands described herein are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, stand, talk, and listen. The employee is frequently required to reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work Environment: The duties of this job are performed in a climate-controlled office. The noise level in the work environment is typically low to moderate. Work is typically completed in a large, open office. Employees in this department work at desks separated by low dividers, not cubicles.

The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in this occupation.

Company DescriptionKaTom Restaurant Supply, Inc. is one the nation’s leading restaurant supply retailers. We are recognized by FE&S Magazine as one of the top 6 restaurant equipment dealers, by Inc. Magazine for 14 consecutive years as one of the fastest-growing private companies in America on the Inc. 500|5000 list, and by the Women’s Business Enterprise National Council as one of the 50 fastest growing women-owned companies worldwide. KaTom is proud of these accomplishments and knows they would not be possible without our dedicated, hardworking team. Join that team today and see the difference we can make together by creating ‘Legendary Experiences’.Company DescriptionKaTom Restaurant Supply, Inc. is one the nation’s leading restaurant supply retailers. We are recognized by FE&S Magazine as one of the top 6 restaurant equipment dealers, by Inc. Magazine for 14 consecutive years as one of the fastest-growing private companies in America on the Inc. 500|5000 list, and by the Women’s Business Enterprise National Council as one of the 50 fastest growing women-owned companies worldwide. KaTom is proud of these accomplishments and knows they would not be possible without our dedicated, hardworking team. Join that team today and see the difference we can make together by creating ‘Legendary Experiences’.

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