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Associate Product Manager

3 months ago

Denver, United States Wanzl North America Full time
Job DescriptionJob DescriptionPosition Overview
The Associate Product Manager work closely with senior product managers to conduct market research, gather customer feedback, and support product planning and execution. Their responsibilities include assisting with product roadmaps, coordinating with cross-functional teams, and analyzing product metrics. Essential skills for APMs include strong communication, analytical abilities, technical aptitude, and business acumen. The role serves as a stepping stone to more senior positions in product management, offering opportunities for learning, skill development, and career progression.
This position will be located at the Corporate Headquarters for Wanzl North America (WNA) in Denver NC.

Company Overview and the Opportunity
Wanzl North America’s (WNA) vision is to be a leading entrepreneurial player in terms of market share, agility, and game-changing solutions.  WNA is a solution provider, creating value along the supply chain of our customers, from the online purchase to the delivery to their customers. 
WNA, which includes the Technibilt and Cari-All brands, headquartered in Newton, North Carolina.  With nearly 500 employees and 175 MUSD of sales, WNA focuses on the retail and distribution market segments with marquee customers such as Walmart, Amazon, and the majority of large grocers and retailers.
In addition to being the largest manufacturer of shopping carts in North America, WNA has three (3) additional main product segments as well as a Service business, providing turnkey solutions for customer guidance (Access Systems) and Shelving & Fixtures, as well as Material Handling/Rolling Stock products. Additionally, WNA is active in building a “digital” business line with products for shopping cart containment, smart exit gate technology, and solutions for autonomous and/or semi-autonomous retail stores.
WNA is part of the Wanzl group, headquartered in Germany, and has 12 plants in 8 countries, providing comprehensive, solutions-driven service and expert knowledge of local markets for customers across the globe through their 360&degree; service.

Duties and Responsibilities
  • Conduct market research to understand customer needs, preferences, and market trends.
  • Gather and analyze data on competitor products, industry trends, and consumer behavior to provide valuable insights for product decision-making.
  • Support the creation and maintenance of product roadmaps and ensure alignment with cross-functional teams
  • Help prioritize features and enhancements based on market research findings and business objectives, ensuring alignment with the overall product strategy.
  • Collaborate with R&D, marketing, and sales teams to coordinate product development efforts.
  • Help manage project timelines, track progress, and allocate resources effectively.
  • Assist in organizing and executing product launches, including coordinating marketing campaigns.
  • Gather and analyze customer feedback to inform product decisions.
  • Use metrics and data to support product development and improvement initiatives.
  • Take ownership of customer portals and update accordingly with product and pricing information
  • Address product related inquiries and questions from customers in accurate and timely manner
  • Perform measuring and analyzing of product lines, performing data analytics with Excel, e.g. forecasting, trend analysis, inventory analysis, etc.
  • Work with marketing to plan, develop and implement product marketing strategies
  • Assist in conducting marketing campaigns and tradeshows for product promotions
  • Assist in organizing product advertising, promotion and media activities
  • Develop documentation of business processes, policies and priorities
Skills and Experience:
  • Minimum of 3 years’ experience in business analysis and or marketing role
  • Bachelor’s degree required
  • Excellent written and verbal communication skills,with the ability to clearly convey ideas and collaborate effectively with cross-functional teams.
  • Aptitude for gathering and interpreting qualitative and quantitative data.
  • Knowledge of how businesses operate and make money
  • Excellent teamwork skills
  • Strong Powerpoint and Excel skills

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