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E-commerce Manager

2 months ago

Birmingham, United States Southern Shirt Full time
Job DescriptionJob Description

Are you an accomplished E-commerce Manager with a passion for driving online success? Do you have a knack for leveraging e-commerce technologies and a proven track record of boosting online sales? If so, we invite you to join our dynamic marketing team as our next E-commerce Manager.

In this role, you will help develop and execute our e-commerce and digital marketing strategies, day-to-day operations of company websites, and enhance the overall online shopping experience for our valued customers. You'll collaborate closely with cross-functional teams, including sales, marketing, IT, and supply chain, to ensure seamless operations and align our e-commerce efforts with our broader business goals.

If you're ready to lead our e-commerce initiatives, optimize conversions, and provide an exceptional online journey for our customers, we encourage you to apply and be an integral part of our growth-focused team.

Key Responsibilities:

E-commerce Strategy:

  • Develop and implement an effective e-commerce strategy in alignment with the company's overall business goals.
  • Identify opportunities for growth and expansion in the e-commerce sector.
  • Drive online revenue growth and profitability.

Website Management:

  • Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
  • Collaborate with web developers and designers to implement improvements and enhancements.
  • Monitor website performance, uptime, and security.

New Features and App Implementation:

  • Identify and evaluate opportunities to enhance our e-commerce capabilities through the implementation of new features and apps.
  • Collaborate with developers and vendors to integrate new e-commerce technologies and functionalities.
  • Ensure seamless integration and functionality of new e-commerce features and applications.

Product Management:

  • Manage the online product catalog, including product listings, descriptions, images, and pricing. Ensure accurate and up-to-date information.
  • Coordinate with product teams to launch new products and optimize existing listings.
  • Implement merchandising strategies to maximize product visibility and sales.

Online Marketing:

  • Plan and execute online marketing campaigns, including email marketing, paid advertising, social media, and content marketing, to drive traffic and increase conversion rates.
  • Collaborate with the marketing team to create compelling product launches, campaigns, and promotions.
  • Monitor the effectiveness of marketing efforts and adjust strategies as needed.

Customer Experience:

  • Enhance the overall customer journey by optimizing the website's usability, navigation, and checkout process.
  • Implement user experience improvements to increase customer satisfaction and reduce cart abandonment rates.
  • Monitor and improve customer reviews and ratings.

Analytics and Reporting:

  • Use data analytics tools to track website performance, sales metrics, and customer behavior.
  • Generate regular reports and insights to inform decision-making.
  • Identify trends and opportunities for improvement based on data analysis.

Inventory and Fulfillment:

  • Collaborate with the supply chain and logistics teams to manage inventory levels and ensure timely order fulfillment.
  • Monitor stock levels, coordinate with suppliers, and implement inventory management best practices.

Payment and Security:

  • Ensure secure payment processing and compliance with industry regulations and data protection standards.
  • Collaborate with IT and security teams to maintain a secure e-commerce environment.

Customer Service:

  • Coordinate customer service efforts to resolve issues promptly and maintain high customer satisfaction levels.
  • Address customer inquiries and provide support for online orders.
  • Implement customer service best practices.

Competitive Analysis:

  • Stay informed about industry trends, market competition, and emerging technologies to identify opportunities for improvement.
  • Conduct competitor analysis to benchmark against industry leaders.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Relevant certifications in e-commerce management, digital marketing, or related fields are a plus.
  • Minimum of 5 years of experience with a proven track record of successfully driving e-commerce revenue growth and achieving sales targets.
  • Experience with A/B testing, conversion rate optimization (CRO), and implementing best practices for improving website performance.
  • Strong understanding of e-commerce analytics tools, such as Google Analytics, and the ability to derive actionable insights from data.
  • Experience working with cross-functional teams and outside vendors to customization and configuration E-com websites to meet business needs.
  • Experience in managing third-party vendor relationships, including negotiation and contract management.
  • Strong understanding of digital marketing, SEO, and SEM.
  • Exceptional project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced e-commerce environment.
  • Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, IT, supply chain, and customer service.
  • Experience managing content on website platforms such as Shopify.
  • Proficient with Excel, with the ability to create and interpret reports used for forecasting, planning, and ROI analysis.
  • Understanding of e-commerce customer acquisition strategies, retention tactics, and customer lifecycle management.
  • Awareness of emerging trends and technologies in e-commerce, such as mobile commerce, voice commerce, and AI-driven personalization.
  • Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail.
  • Willingness to work occasional evenings and weekends to monitor website performance and handle urgent matters.
Why You're the Right Fit for this Position:
  • Your expertise in e-commerce strategy and online operations will drive revenue growth and enhance the customer experience.
  • Your proficiency in e-commerce platforms and analytics will ensure the effective management of our online store.
  • Your passion for innovation and user-centric design aligns with our commitment to excellence in e-commerce.

Benefits

  • Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.
  • Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured.
  • Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.
  • Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.
    • 401K Retirement with employer matching
    • Medical, Dental, and Vision Insurance
    • Paid Time Off (PTO) and Holidays
    • Professional Growth Plans
    • Performance Bonus Opportunities
    • Health and Wellness Programs
    • Continued Education Allowances
    • Company Sponsored Luncheons and Events
    • Generous Employee Discounts on SSCO Product
    • Fun, Collaborative Work Environment with Great People