Senior Creative Content Writer

Sr. Creative Content Writer

Status: Full-Time

Compensation: $90K---$100K salary commensurate with experience

Location: Tracy, CA (On-site) **Relocation is not provided

Zinus is seeking an experienced content writer professional to join our U.S. Marketing team as Sr. Creative Content Writer

Responsibilities

• Content Writing: Craft engaging and informative copy for blogs, social media, emails, enhanced content, paid advertising, and product detail pages (PDPs), ensuring alignment with brand voice and messaging. You will create content pieces that drive customer awareness and sales of our full mattress and furniture portfolio.
• Editing: Proofread, edit and re-purpose content produced by other members of our team. Edit and refine AI-generated content to ensure quality, coherence, and alignment with brand guidelines.
• AI Prompt Writing and Editing: Generate creative and effective AI prompts to support the development of content across various channels.
• Training and Development: Conduct training sessions for team members on the effective use of the AI content tool, sharing best practices and insights. Stay informed about the latest advancements in AI content creation and contribute to the continuous improvement of our processes.
• Collaboration: Work closely with marketing, design, and product teams to ensure content meets strategic objectives and enhances user experiences. Zinus is a diverse team based all over the world, you will provide support to our teams based in the United States, Korea, and China, as well as external creative agency partners.
• SEO Optimization: Use SEO best practices to generate content that raises our online rankings and drives traffic to either our site or other 3rd party partner sites as required
• Research: Research topics within our competitive landscape to write compelling, competitive content
• Knowledge Base: Become our in-house expert in creating content that adheres to 3rd party retail partner guidelines. Document copywriting workflows and identify opportunities to create efficiencies.

• You are a confident, driven, and dynamic marketing professional with 5-7 years of prior work experience in either a corporate marketing or creative agency environment
• You are an expert in the field of creative content writing, consumer-centric and data-driven copywriting, SEO, and digital marketing
• You have 1-2 years of relevant prior experience with organic search as a channel – ideally, you have implemented successful SEO-focused content programs and measured the impact.
• You have a thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• You are a collaborative team player with great interpersonal skills and the ability to work cross-functionally
• You are able to deliver feedback thoughtfully and receive it gracefully
• You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects
• eCommerce or CPG experience ideal, direct experience in our furniture or DTC mattress industry highly valued
• BA/BS degree with strong academic credentials
• Excellent written and verbal communication skills
• Experience working with remote and multicultural global teams
• Strong research and analytical skills

About Zinus

Zinus is a rapidly growing and highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all of our employees. We've been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this business. If you chose to join Zinus, you'd be joining a team that is committed to the happiness of its employees and customers above all else, with the express goal of delivering products and experiences that invoke wonder and joy daily.