Marketing Specialist
1 month ago
Job Description: We are seeking a dynamic detail-oriented Marketing Specialist to join our team at Riverbend Brands. In this role, you will play a key part in maintaining brand consistency, coordinating marketing promotions, and supporting the Marketing Manager in various marketing responsibilities. The successful candidate will have a blend of creative and organizational skills, along with a solid background in email campaign marketing and proficiency in graphic design tools like Canva and Adobe Suite.
Responsibilities:
- Assist in the planning and execution of direct marketing campaigns, email campaigns, and SMS campaigns.
- Assist in updates and brand management across all Riverbend Brands to ensure consistency.
- Coordinate with graphic designers to create compelling advertisements, brochures, and other printed materials.
- Create and manage email campaigns using MailChimp.
- Conduct brand research and provide necessary brand/sales reporting.
- Identify opportunities for lead generation through email, SMS, and direct marketing campaigns.
- Provide comprehensive support to the Marketing Manager, including answering phones, taking messages, and scheduling meetings.
- Utilize Canva and Adobe Suite to create ads and graphics within the platform.
- Collaborate with internal and external teams to manage product inventory, display tracking, and coordinate deliveries for events and accounts.
- Coordinate the procurement and delivery of promotional items to support sales and generate leads.
- Maintain print initiatives.
- Travel to sister companies as needed.
Qualifications:
- Bachelor’s Degree required.
- 2+ years of applicable experience in marketing, with a focus on email campaign marketing.
- Excellent written and verbal communication skills.
- Meticulous attention to detail with a proven track record of accuracy and thoroughness.
- Strong interpersonal skills and ability to work effectively with internal and external clients.
- Ability to thrive both independently and in a collaborative, fast-paced environment.
- Team player with a positive attitude and a willingness to take on a variety of tasks.
- Proficiency in Microsoft Office applications (PowerPoint, Excel, Word) and Outlook.
- In-office position.
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