Sr. Director, Digital Media Buying

2 weeks ago

Dallas, United States National Marketing & Advertising Agency Full time
Job DescriptionJob Description

The Digital Media Buying & Ad Tech Director will serve as the primary campaign liaison between Media Planning, Ad-Ops, and Programmatic Buying to ensure flawless campaign execution, measurability and performance. This role will be responsible for managing the company’s overall audience data partnerships, Paid Media Buying team activity across all DSP’s, Social platforms, Search Bid platforms, AI executions and maximizing our Ad-Tech stack capabilities. Achieving success in this role will be determined by your ability to move the organization forward precision audience development, improved campaign performance, effective client/sales consultations, leadership in staff/team management as well as cross-departmental efficiencies and efficacy improvements. The ideal candidate has ‘can do’ attitude, team spirit, is well organized, detail oriented, takes initiative, able to multitask and focus on successfully building digital media campaigns.

Primary Activities and Responsibilities:

  • Oversee, manage, lead and train Digital Media Buyers as well as guide interdepartmental team members to achieve flawless Programmatic, Paid social media and Search campaign executions.

  • Direct hands-on management of key client cross platform media buying.

  • Implement best practices for bidding, budget management, ad operations, and reporting/analytics.

  • Manage all Ad-Tech partnerships and maximize all capabilities to improve campaign performance.

  • Management of all Data Onboarding partners and processes.

  • Maintain and vet current and new partner relationships.

  • Manage all data provider relationships to ensure meeting all company requirements for quality, hygiene and compliance.

  • Oversee in-house data management infrastructure to enable precision audience development process across all channels.

  • Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.

  • Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing.

  • Responsible for maintaining profitability for all data solutions.

  • Oversee delivery and cost reconciliation between ad server, platform and partner reported impressions.

  • Manage all vendor invoice reconciliations and timely payment remittance.

  • Support knowledge sharing across the planning team via best-practice development and case studies

Must Have Skills:

  • Bachelor's degree in business, Marketing, Engineering, or a related field of study

  • 7+ years of industry experience in digital media, advertising, or marketing

  • 3-5 years of hands-on programmatic buying experience (DBM experience is a plus)

  • Experience with General Ad Operations and Ad Technology (i.e., Adobe AAM, Google Marketing Suite, Basis, TTD)

  • Experience managing day to day Digital Media operations such as partner configurations, tracker creation and QA, traffic verification, data exports, etc.

  • Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, etc.).

  • Understanding of advertising identity space technologies such as Google Privacy Sandbox, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc.

  • Have/obtain all necessary platform / technology approvals for political advertising.

  • Trained and experienced within DSPs, knowledge of SSPs/DMPs functionality.

Knowledge and Skills:

  • Comprehensive knowledge of digital media ecosystem

  • Deep understanding of various targeting tactics, audience buying strategies

  • Proven ability to drive programmatic performance to various KPI’s.

  • Proven ability to thrive in highly collaborative work environments.

  • Strong organizational skills, analytical thinker and quick learner.

  • Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, viewability tracking)

  • Multi-tasking in fast-paced/high transaction environments.

  • Highly motivated to learn operational aspects of digital advertising.

  • Effective communicator both internally and externally.

  • Ability to build positive working relationships, both internally and externally.

  • Customer Service oriented.

Job Requirements:

  • Possible intermittent travel.

  • Possible sales support and/or client facing communication.

  • The applicant selected for this position may be required to successfully complete a background check. Passing results must be received prior to the start date in the new position.

  • Willingness to submit for approval to manage Political advertising with Google platforms using personal information as required.

 

 

 

 

Company DescriptionWe are a nationally recognized Marketing Agency with expertise across various markets and demographics.Company DescriptionWe are a nationally recognized Marketing Agency with expertise across various markets and demographics.

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