Global Marketing Manager

2 weeks ago

New York, United States Veterans Sourcing Group Full time
Job DescriptionJob Description

Title: Marketing Manager - Campaigns

Location: 100% Remote - Preferably EST

Duration: 9+ Months

Description

The position will drive clients' marketing programs forward based on the current foundation of programs.

Reporting to the Head of Global Marketing.

This role will work closely with client's North American Sales team to develop and execute marketing campaigns aligned to key industry personas that support the awareness and adoption of Payment management platform. While looking outward to understand our customer needs and capabilities, you will also play a key role in creating consumable messaging and positioning assets for internal sales and partner stakeholder groups.

Essential Duties & Responsibilities

  • Create and manage marketing programs, campaigns, and content deployment supporting our North American Payment Management Solution, across various channels
  • Publish custom content through email and web pages using marketing automation software to provide targeted messaging to support regional sales and marketing initiatives
  • Grow relationships with our sales team, working closely with colleagues to offer marketing support and enhance sales closure rates
  • Supporting the Chief Growth Officer to uphold and advance brand standards
  • Attend meetings as required including but not limited to team meetings, 1:1 meetings, client meetings
  • Utilize company CRM (HubSpot) to drive marketing efforts
  • Build and maintain marketing dashboards to measure and increase marketing attribution and ROI
  • Prepare metrics and report the success of campaigns and marketing strategies to internal stakeholders
  • Own the development and maintenance of all associated landing pages
  • Research specific industry sectors, organizations, and personas to prioritize targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle

QUALIFICATIONS/REQUIREMENTS

  • 5+ years of marketing experience with a technology focus
  • 5+ years integrated or omnichannel campaign management experience across all channels: digital, social, events, print advertising, etc.
  • Excellent understanding of current digital marketing and business social media trends, marketing automation and CMS software 

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