Marketing Coordinator

7 days ago

Paterson, United States Docutrend Inc. Full time
Job DescriptionJob DescriptionDocutrend is an office technology company which specializes in providing communication solutions, managed copier/print services, document workflow software, and managed IT for the modern workforce. Our goal is to provide personalized service to our clients while remaining innovative in the ever-changing world of business and technology.

We provide each of our clients with a customized solution to meet their specific needs. Our entrepreneurial approach influences all aspects of our business—from our ability to quickly adapt to the newest technologies, to our accessibility and responsiveness to requests. Our organizational agility and fluid communications style enables us to stay close to every client—all levels of management are available and responsive, and decisions are made locally and quickly.

Our employees are a dynamic group of innovators, doers, and problem solvers, where everyone plays a unique role - shaping new technologies, bringing solutions to market, and partnering with our clients on the front line of business.

Being a part of Docutrend means making your individual mark while you contribute to our goal of transforming the way people work in the modern office. It means growing into a leader at an award-winning company that makes a distinct difference - because together, we make a larger impact.

Our mantra from our beginnings has been Business Technology Simplified. And our employees are how we continue to make this a reality.

Be part of our team of innovators, doers, and problem solvers. Join Docutrend.

Job Description
Docutrend is looking for a high energy, full-time B2B Marketing Coordinator to work closely with our leadership team, outside sales staff, vendor/ partners, and external marketing agency to execute on our well-defined Marketing Plan.  This position is responsible for managing our CRM, campaigns, digital assets, content, communications, website, SEO, social media, branding, events, and trade shows.  Lead generation and brand awareness are our top priorities, and we need someone who is well versed on how to execute, manage, measure and report on results and adapt to the needs of our business. Top candidates will be self-starters, creative, and have excellent communication and time management skills.

Responsibilities
  • Manage and update website content and SEO to maintain relevancy and
  • Manage CRM system and implement customer segmentation and list development
  • Coordinate marketing and lead generation campaigns
  • Execute Email and Social Media campaigns and report on results
  • Oversee and optimize the marketing budget and vendor Co-Op funds
  • Manage and deploy internal / external communications including blog articles, whitepapers, case studies, videos, newsletters, etc.
  • Enforce use of the corporate image & style guide
  • Stay abreast of key Industry Analysts and Manufacturers News / Updates to provide competitive data and analysis to Sales
  • Create marketing presentations for Sales Meetings
  • Write award applications for Company and Executives
  • Organize and participate in various trade shows, conferences, webinars, customer events and corporate events
  • Assist with RFP Marketing materials when needed
  • Oversee creation of customized marketing collateral and branded merchandise
Skills and Qualifications
  • Bachelor’s degree in Marketing, Communications, or similar field
  • 2+ years experience in a corporate marketing department or marketing agency with a B2B focus
  • Experience with CRM programs, email and social marketing tools, and Google AdWords
  • Intermediate to advance Word, Excel, and PowerPoint skills
  • Proficient with image editing and web editing programs
  • Strong project management, organizational, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Results driven, detail oriented, consistently meets deadlines and produces high quality work
  • Ability to analyze data and present results in a clear and organized fashion
  • Collaborative team player with excellent written and verbal communication skills
Compensation Package:
  • Salary commensurate with experience ($60K - $70K Annually)
  • Generous Performance-Based Quarterly Bonus Program
  • Outstanding Benefits package and 401(K)
  • Generous Paid Time Off
  • Ongoing Training and Advancement Opportunities
  • Visible, Exciting Work, with a focus on cutting-edge technology and workflow solutions
Job descriptions do not typically include every duty or responsibility that a person in the role may be asked to perform. You may be required to perform other related duties as assigned.

This position is hybrid based out of our Totowa, NJ office.
We are an AA/EOE employer. 

 

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