Marketing & Community Engagement Manager

2 weeks ago

Blue Springs, United States Ashlar Homes Full time
Job DescriptionJob Description

Job Summary:

Join our vibrant team as a Marketing Coordinator, where you'll be instrumental in propelling our brand's expansion and fostering community involvement. Your role will encompass a range of responsibilities aimed at amplifying our brand presence and driving engagement.

Duties & Responsibilities:

· Craft compelling blogs and press releases to spotlight our offerings and achievements.

· Maintain our website, ensuring up-to-date pricing, captivating visuals, and user-friendly navigation.

· Lead community marketing efforts, including managing budgets, nurturing vendor relationships, and organizing impactful events.

· Utilize your expertise in branding, advertising, and social media to drive marketing initiatives and oversee direct mail and social media campaigns.

· Deliver highly effective social media campaigns for the company and its communities that drive brand awareness and traffic to sales centers

· Coordinate welcome center operations, overseeing everything from fabrication to merchandising to ensure a cohesive brand experience.

· Conduct market research to inform strategic plans for new communities and products, collaborating closely with Sales and Customer Experience teams.

· Produce engaging podcasts under our brand umbrella and identify opportunities for cost-effective PR.

· Analyze sales data alongside Sales and Customer Experience leads to optimize campaigns and explore innovative technologies to enhance the homebuying journey.

· Oversee signage strategy and coordinate grand openings and promotional events with meticulous attention to detail.

Job Specification:

· Marketing Degree or 4+ years’ experience in a similar role within the residential home building industry.

· Proficiency in Canva with advanced graphic design expertise

· Proficiency in WordPress will be crucial for various tasks.

· Proficiency in Microsoft Office is essential.

· Knowledge of traditional and digital marketing, content marketing, and social media marketing is a must.

· Excellent written communication, presentation skills and a strong attention to detail.

· Excellent communication and interpersonal skills, with the ability to effectively collaborate and build relationships.

· Ability to work under pressure, prioritize tasks, and meet tight deadlines.

Company DescriptionAshlar Homes is a growing residential home builder and dedicated to delivering affordable homes/communities and exceptional customer experiences. With a focus on innovation, craftsmanship, and sustainable building practices, we strive to create communities that meet the needs and aspirations of homeowners.

Ashlar Homes offers competitive pay and a comprehensive benefits package including health, dental, vision, 401K with company contributions, and profit-sharing program. Other benefits of this position include paid holidays, vacation time, and flexible hours.Company DescriptionAshlar Homes is a growing residential home builder and dedicated to delivering affordable homes/communities and exceptional customer experiences. With a focus on innovation, craftsmanship, and sustainable building practices, we strive to create communities that meet the needs and aspirations of homeowners. \r
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Ashlar Homes offers competitive pay and a comprehensive benefits package including health, dental, vision, 401K with company contributions, and profit-sharing program. Other benefits of this position include paid holidays, vacation time, and flexible hours.

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