Home Health Marketing Specialist at Comfort Homecare Solutions

1 week ago

Live Oak, United States Comfort Home Care Solutions Part time
Job DescriptionJob Description

Job Title: Home Health Marketing Specialist – Home Health Agency  

Company: Comfort Homecare Solutions

Location: 12702 Toepperwein Road, #227, Live Oak, TX 78233 

Job Type: Part-time

About Us:  

At Comfort Homecare Solutions, we are dedicated to providing high-quality home health services to improve the quality of life for our clients. Our compassionate team delivers personalized care to individuals in need of in-home medical care, enabling them to maintain their independence and well-being. We are seeking a talented and motivated Marketing Specialist to join our growing team.

Position Overview:  

The Home Health Marketing Specialist will play a crucial role in promoting Comfort Homecare Solutions, driving brand awareness, and developing strategic marketing campaigns to attract new clients and partnerships. The ideal candidate will have a strong background in healthcare marketing, excellent communication skills, and a passion for helping others through home health services.

Key Responsibilities:

- Develop and execute strategic marketing plans to increase client referrals and admissions.

- Develop and execute comprehensive in-person marketing strategies to promote the agency’s services within the local community.

- Build and maintain strong relationships with physicians, discharge planners, hospitals, senior living facilities, and other healthcare professionals to generate referrals and increase client admissions.

- Attend and represent the agency at community events, health fairs, senior expos, and networking functions to boost visibility.

- Provide informational presentations on home health services to community groups and potential referral sources.

- Distribute marketing materials (e.g., brochures, flyers, business cards) to key stakeholders and potential clients.

- Collaborate with internal teams to ensure promotional materials are consistent, up-to-date, and aligned with service offerings.

- Identify and secure opportunities for partnerships and sponsorships to increase community visibility and outreach efforts.

- Create engaging social media content to highlight services, success stories, and client testimonials.

- Monitor, analyze, and report on marketing campaign performance, adjusting strategies based on market trends and client aquisition.

- Track outreach activities and provide regular updates on client leads, relationships, and campaign outcomes.

- Design and execute campaigns to increase brand awareness and grow the client base.

- Plan and attend community outreach events, health fairs, and other networking opportunities to increase visibility.

- Analyze market trends and adjust strategies to meet evolving client needs.

- Conduct in-person outreach to local healthcare professionals and community organizations to promote the agency’s services.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent.

-Understanding of the local community, healthcare industry, and trends in home health services to effectively target audiences and develop tailored marketing approaches.

- 2+ years of marketing experience, preferably in healthcare or home health services.

- Strong knowledge of digital marketing and social media management.

- Excellent written and verbal communication skills, with the ability to create compelling presentations and marketing materials.

- Strong interpersonal skills for building relationships with healthcare professionals, community organizations, and referral sources.

- Proficiency with marketing tools such as CRM software, social media platforms, and design software (e.g., Adobe Creative Suite, Canva).

-Ability to meet deadlines, work independently, and manage time effectively in a fast-paced environment.

- Knowledge of local healthcare markets and referral patterns is preferred.

- Reliable Transportation and valid driver license and insurance.

Benefits:

- Competitive salary.

- Opportunities for professional development and career growth.

How to Apply:  

Interested candidates should submit a resume and cover letter outlining their qualifications and experience to application link provided. Comfort Homecare Solutions is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company DescriptionComfort Home Care Solutions provides non-medical home care aide and companion care services to seniors, elderly, mentally challenged and physically challenged adults. Through coordinated care and support for clients and their families, Comfort Home Care Solutions enables individuals to remain in the safety and comfort of their own home environments for as long as possible. Comfort Home Care Solutions also serves clients transitioning back home from an assisted living setting or from a hospital, nursing home or rehabilitation facility.Company DescriptionComfort Home Care Solutions provides non-medical home care aide and companion care services to seniors, elderly, mentally challenged and physically challenged adults. Through coordinated care and support for clients and their families, Comfort Home Care Solutions enables individuals to remain in the safety and comfort of their own home environments for as long as possible. Comfort Home Care Solutions also serves clients transitioning back home from an assisted living setting or from a hospital, nursing home or rehabilitation facility.

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