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Marketing & Recruitment Manager

3 months ago

Versailles, United States Frontier Nursing University Full time $52,571 - $64,254
Job DescriptionJob Description

Job Summary

Design, implement and evaluate strategies to elevate FNU’s brand image and recruit new students with a focus on underrepresented students and those residing in rural and/or underserved areas.


Supervisor Responsibility:

This position has no supervisory responsibility.


Duties and Responsibilities:

  • Develop and implement the student recruitment marketing and messaging plan for all programs in collaboration with appropriate stakeholders.

  • Collaborate with the Director of Marketing and Communications and department/unit leaders to create and maintain brand positioning and messaging strategy.

  • Plan, develop, and implement print and digital advertising campaigns, including local and national branding and student recruitment.

  • Develop and implement student recruitment initiatives including but not limited to Q&A sessions, mailing and email campaigns.

  • Lead coordination of student recruitment-focused conferences, events and presentations including the management of registration, logistics and event execution.

  • Coordinate and execute special events as needed.

  • Attend conferences for recruitment purposes.

  • Measure, track, and report the progress of student recruitment marketing and advertising initiatives.

  • Monitor and analyze competitors and target markets to develop effective recruitment strategies.

  • Coordinate student involvement in recruitment initiatives.

  • Manage development and maintenance of marketing and event materials and promotional items for use across multiple communications channels.

  • Lead copywriting, proofreading, and editing for recruitment-focused communications, marketing, and advertising materials and ensure brand and messaging consistency.

  • Provide service to the University through activities such as involvement in FNU shared governance (e.g. committees, workgroups), FNU sponsored activities (e.g. charity drives, community-outreach activities), and/or service to the profession (e.g. presentations, profession organization committee work).

  • Adhere to the elements of the Culture of Caring

  • Other duties as assigned.


Required Skills/Abilities

  • Knowledge of the principles and practices of recruiting in higher education

  • Knowledge of admissions policies and procedures.

  • Knowledge of diverse populations and cultures.

  • Ability to effectively communicate orally and in writing.


Education and Experience:

  • Bachelor’s degree required


Physical Requirements:

Ability to sit and stand for long periods of time.

Ability to lift 20 pounds or more.

Ability to travel frequently in a vehicle and airplane.


Reporting Relationship:

This position reports directly to the Director of Marketing and Communications.


Work Location:

Eligible for hybrid telecommuting after 30 days of employment.

Versailles, KY