Marketing Specialist
4 weeks ago
From our corporate headquarters near Atlanta, Georgia to operations in eight countries (the Dominican Republic, China, Hong Kong, Vietnam, India, the Netherlands, UK, USA), GRI-Alleset is a privately held company which focuses on the design, development and manufacturing of disposable medical supplies. We pride ourselves on developing strong customer relationships, driving new product innovation while adapting to ever changing global market demands. To learn more about our company, visit us at www.gri-alleset.com.
GRI-Alleset has a career-building opportunity for a Marketing Specialist to join a dynamic and rapidly growing company. The ideal candidate will be positive, proactive, innovative, and have a “can-do” attitude.
The Marketing Specialist – Lead Generation will be responsible for development and execution of comprehensive marketing strategies to attract, nurture, and convert potential customers into qualified leads. This role is pivotal in creating ongoing demand through the execution of lead nurture campaigns, creation of lead magnets and establishment of best practices for lead generation.
Essential Duties and Responsibilities
The responsibilities for this position include, but are not limited to the following;
- Execute against the lead generation plan which aligns with the company's strategic goals.
- Ensure the effective utilization of the company’s marketing automation software
- Develop and execute lead email nurture campaigns.
- Establish lead generation processes and best practices, particularly for events and tradeshows
- Collaborate with sales to define lead handoffs, lead scoring, and sales enablement strategies.
- Create compelling lead magnets (webinars, ebooks, white papers etc.) to attract and engage potential customers.
- Implement and manage a leadership reporting system for tracking lead generation performance.
- Understands and communicates Voice of Customer (VOC); customer’s product pain points and unmet product needs.
- Other duties as assigned
Education & Qualifications
- A bachelor’s degree in marketing or communications is required, master’s degree preferred.
- 3+ years of proved track record with lead generation and nurturing.
- Proficient with marketing automation software (ZoomInfo or similar platform)
- Knowledge in the health care/ medical industry preferred.
- Demonstrated success in creating and executing lead email nurture campaigns.
- Competence as a creative writer
- Strong project management skills
- Demonstrated proficiency with lead generation and social media platforms.
- Excellent communication and collaboration skills
- Solid computer skills, including MS Excel, InDesign, Illustrator
- Strong understanding of lead generation strategies and best practices.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Familiarity with CRM systems and their integration with marketing tools.
- Data-driven and comfortable with metrics and spreadsheets.
- Superior communication, leadership, and teamworking skills.
- Ability to travel as necessary.
Physical Demands
- Long periods of standing are required.
Benefits
- Competitive salary with performance bonuses.
- Health, Dental, and Vision insurance.
- 401(k) plan with company match.
- Opportunities for professional development and career growth.
Company Describes Its Culture as:
- Dynamic and face paced
- Entrepreneurial – creative and innovative
- Detail-oriented -- quality and precision-focused
- Aggressive -- competitive and growth-oriented
- Outcome-oriented -- results-focused with strong performance culture
- People-oriented -- supportive and fairness-focused
- Team-oriented -- cooperative and collaborative
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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