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Amazon Category Manager

4 months ago

Fullerton, United States Zinus Inc Full time
Job DescriptionJob Description

Responsibilities:

Product Listings Optimization:

  • Manage and enhance our product listings on Amazon to maximize visibility and sales.
  • Ensure our products rank well in search results and maintain competitive positioning.
Inventory Management:
  • Monitor and update our inventory levels to prevent stockouts or excess inventory.
  • Adjust pricing and promotions based on inventory status and demand fluctuations.
Collaborate on Advertising Campaigns Execution:
  • Plan and execute effective advertising campaigns on Amazon.
  • Utilized sponsored products, brand ads, display ads, and video ads to drive traffic and conversions.
E-commerce Performance Analysis:
  • Analyze key metrics such as sales. conversion rates, traffic, and ranking.
  • Report on performance and identify areas of improvement.
Opportunity Identification and Implementation:
  • Identify growth opportunities, including expanding into new product categories or markets.
  • Launch new products or optimize existing ones based on data-driven insights.
Issue Resolution and Compliance:
  • Address e-commerce challenges related to product quality, shipping, fulfillment and customer service.
  • Ensure compliance with Amazon's guidelines and policies.
Market Intelligence and Trends:
  • Stay informed about e-commerce trends, best practices, and innovations in e-commerce, especially on Amazon.
  • Apply industry knowledge to enhance our business strategies.
Category Assortment Management:
  • Manage the overall assortment within specific product categories.
  • Optimize the mix of products to meet customer needs and business goals.
Market Share Understanding:
  • Analyze market share data, including total market size and our share within it.
  • Monitor competitor performance and adjust strategies accordingly.
Promotional Collaboration:
  • Work closely with Demand Planning to align promotions with inventory availability.
  • Collaborate with Marketing to drive traffic through targeted campaigns.
New Product Introduction:
  • Coordinate with the factory on NPI processes, running changes, and small box transitions.
  • Ensure seamless product launches on Amazon.