Salesforce Marketing Cloud Campaign Manager

3 weeks ago

New York, United States RCM Health Care Services Full time
Job DescriptionJob DescriptionFor more than 30 years, this health plan has been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life. This organization is modernizing their Marketing Department with digital marketing transformation to improve brand outreach, customer targeting, personalization, and overall efficiency in the marketing delivery model. Looking for a Salesforce Marketing Cloud Campaign Manager to be part of an agile model to optimize Salesforce Marketing Cloud to drive growth and retention.
Salesforce Marketing Cloud Campaign Manager / Hybrid (2 days in the Manhattan office and 3 days remote)
Salary Range is $100,000 to $110,000 with generous benefits
Position Overview:
  • Driving strategic marketing initiatives using the Salesforce Marketing Cloud platform.
  • Leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth.
  • Execute campaigns in all aspects of Marketing Cloud including, but not limited to, email, SMS, mobile, advertising and more.
Scope of Role & Responsibilities
Marketing Strategy and Execution:
  • Develop and execute marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Optimize lead nurturing and conversion processes.
Salesforce Marketing Cloud Expertise:
  • Utilize Marketing Cloud Studios & Builders (e.g., Email Studio, Content Builder, Journey Builder).
  • Configure data models, data extensions, and contact models.
  • Implement A/B testing and analyze campaign performance metrics.
Data Integration and Automation:
  • Set up data integration between Salesforce Marketing Cloud and other systems with IT teams.
  • Automate marketing workflows and processes.
Content Management:
  • Collaborate with content teams to create compelling marketing collateral.
  • Ensure consistent branding and messaging across all channels.
  • Manage content libraries within Marketing Cloud.
Reporting and Analytics:
  • Monitor key performance indicators (KPIs) related to marketing campaigns.
  • Provide insights and recommendations for continuous improvement.
  • Track ROI and campaign effectiveness.
Required Education, Training & Professional Experience
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 6+ years of marketing technology experience.
  • Proven experience managing marketing campaigns using Marketing Cloud.
  • Understanding of email/SMS marketing best practices, deliverability, and compliance regulations (CAN-SPAM, GDPR).
  • Familiarity with HTML, CSS, and AMPscript.
  • Understanding of customer segmentation and personalization.
  • Experience with Salesforce integration, preferred.
Licensure and/or Certification Required
  • Certification in Salesforce Marketing Cloud required
Professional Competencies
  • Strong analytical skills and ability to interpret data.
  • Excellent project management abilities.
  • Excellent attention to detail, organizational skills, and ability to manage multiple projects in a fast-paced environment
  • Excellent communication (verbal and written), negotiation, presentation and facilitation skills
  • Excellent organizational, planning and time management skills for handling multiple and conflicting activities
  • Ability to collaborate cross-functionally with marketing, design, and development teams.
  • Analytical mindset with the ability to interpret data and metrics to drive decision-making and campaign optimization.
Salary Range is $100,000.00 to $110,000.00 with excellent benefits (pension plan)
#LI-Hybrid
#ZRCompany DescriptionRCM Health Care Services’ mission is to provide opportunities for qualified candidates across medical professions. We deliver timely results and have built a reputation of trust with our clients and candidates. Since 1975, we have been providing staffing solutions to many of the finest healthcare institutions across the nation and careers for thousands of candidates. As professional career opportunity matchmakers, we follow up and follow through to help our clients and candidates to reach their career and life goals. We proudly hold the Joint Commission Gold Seal of Approval as well.Company DescriptionRCM Health Care Services’ mission is to provide opportunities for qualified candidates across medical professions. We deliver timely results and have built a reputation of trust with our clients and candidates. Since 1975, we have been providing staffing solutions to many of the finest healthcare institutions across the nation and careers for thousands of candidates. As professional career opportunity matchmakers, we follow up and follow through to help our clients and candidates to reach their career and life goals. We proudly hold the Joint Commission Gold Seal of Approval as well.

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