PPC Marketing Manager

3 weeks ago


Los Angeles, United States JBA International Full time
Job DescriptionJob Description

LOCATION: Century City, CA

 

PAY RANGE: $100K - $150K

 

QUALIFICATIONS/REQUIREMENTS:

  • Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.
  • Bid management, account architecture, and day-to-day monitoring of campaign performance.
  • Conduct keyword research for optimization and add new or eliminate underperforming keywords.
  • Collect creative assets, write text ads, set up tracking, and launch landing pages.
  • Extract campaign data and generate reports that summarize campaign performance.
  • Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.
  • Bring a team-oriented and positive attitude to our Los Angeles office. 
  • Must have experience with Personal Injury Law Firms

YOUR SKILLS:

  • At least 5 years of experience managing paid search accounts.
  • Google AdWords Certified and Google Analytics Certified.
  • Experience managing budgets over $6mm annually.
  • Strong knowledge of Excel including pivot tables, Vlookups, concatenate and chart building.
  • Experience with keyword research tools and web analytics tools such as Google Analytics.
  • Agency experience preferred. 


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