Marketing Analytics Manager

4 weeks ago


Glendale, United States SLD Full time
Job DescriptionJob Description

We are a small boutique independent media agency that is seeking a Digital Marketing Analyst to join our team You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase the performance of our digital advertising campaign. PLEASE NOTE THIS IS A 100% REMOTE OPPORTUNITY.

Responsibilities:

  • Work with our media traders and digital  platform experts to establish meaningful and measurable KPIs
  • Oversee the development of client dashboards with relevant metrics and improve these based on client or internal needs
  • Work with Datorama programmers to improve dashboard designs and legibility
  • Perform analysis of campaign strengths, weaknesses, opportunities and threats
  • Development of a centralized campaign data repository
  • Translate complex data into visuals and write narrative that tells the story that the data is showing us
  • Compile and present data for clients on a monthly and quarterly basis
  • Attend internal and client meetings

Qualifications:

  • Previous experience in digital advertising analytics 
  • Familiarity with quantitative and qualitative data collection
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills
  • Ability to work well in teams
Company DescriptionSLD is a small independently owned media agency with remote employees around the country. We provide flexible hours and a fun working environment. Our clients are mostly in entertainment and events and are also spread around the country.Company DescriptionSLD is a small independently owned media agency with remote employees around the country. We provide flexible hours and a fun working environment. Our clients are mostly in entertainment and events and are also spread around the country.

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