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Part-Time Media Buyer
3 months ago
Job Description: Part-Time Media Buyer
Position Overview:
We are seeking a part-time Media Buyer to manage multiple client accounts, focusing on Performance Max campaigns and other digital advertising efforts. The ideal candidate will have experience in Google Ads, CallRail management, and programmatic ad platforms such as StackAdapt. This role requires a detail-oriented individual who can efficiently manage budgets, analyze performance data, and communicate effectively with clients.
Responsibilities:
- Manage various Performance Max campaigns with daily budgets ranging from $45 to $158.
- Total management time across all accounts is approximately 26-35 hours per month.
- Conduct monthly & weekly client phone calls to present campaign performance & high-level reports.
- Weekly review of Google's recommendations and checking recent conversions.
- Vet and advise on client ideas, providing strategic input and optimization suggestions.
- Manage CallRail analytics for phone calls, ensuring accurate tracking and reporting.
- Optimize programmatic ad campaigns via StackAdapt, including CTV, video, banner, and retargeting ads with an annual budget of $150K.
- Collaborate with clients to measure ROAS and set up effective tracking methodologies.
- Propose future budgets based on current performance data and trends.
Qualifications:
- Proven experience as a Media Buyer or in a similar digital advertising role.
- Proficiency in Google Ads, CallRail, and programmatic ad platforms like StackAdapt.
- Strong analytical skills to review campaign performance and make data-driven decisions.
- Excellent communication skills for client interactions and reporting.
- Ability to manage multiple accounts and prioritize tasks effectively.
- Familiarity with CRM systems and tracking methodologies a plus.
Work Schedule:
- Part-time position requiring approximately 26-35 hours per month.
- Flexible schedule with some fixed weekly and monthly client meetings.
Compensation: Competitive hourly rate based on experience.
If you are a strategic thinker with a passion for digital advertising and client management, we encourage you to apply. Join our team and help drive successful advertising campaigns for our diverse client base.
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Current Responsibilities
Client 1 (DSC):
We manage a Performance Max campaign with a budget of $45/day. We spend approximately 3.5 hours per month managing this account. We conduct one monthly phone call and present a high-level report for the previous month. Weekly, we review Google's recommendations and check recent conversions.
Client 2 (EZY):
We manage two Performance Max campaigns with a total budget of $158/day. We spend approximately 5 hours per month managing this account. We conduct two monthly phone calls and present a high-level report for the previous month during one of the meetings. Weekly, we review Google's recommendations and check recent conversions. This client frequently emails and shares ideas, which we must vet and advise on.
The client also has CallRail set up to manage analytics for phone calls. Management of CallRail falls under the media buyer's responsibilities.
Client 3 (STB):
We manage two Performance Max campaigns with specific flight dates. One campaign targets soft email conversions and runs from April to the end of July. The second campaign runs from July to August and is very aggressive based on performance. We spend approximately 6 hours per month managing this account. We conduct one monthly phone call and present a high-level report for the previous month during one of the meetings. Weekly, we review Google's recommendations and check recent conversions. This client has exceptional tracking capabilities, having built their own CRM. The media buyer will also need to advise on the best ways to measure ROAS and work with the client's development team to set up the best tracking methodologies. The media buyer needs to propose budgets for 2025 based on the performance of 2024 in September/October of 2024.
Client 4 (HLA):
We manage a search campaign with two ad groups and a total budget of $133/day. We spend approximately 5.5 hours per month managing this account. We conduct one monthly phone call and present a high-level report for the previous month during one of the meetings. Weekly, we review Google's recommendations and check recent conversions. This client frequently emails and shares ideas, which we must vet and advise on.
We are also running a programmatic ad campaign via StackAdapt with a total investment of $150K per year. The campaign includes CTV, video, banner, and retargeting ads. Optimization varies per month based on performance and new creative, with an estimated time commitment of 5.5 to 10 hours per month.
The client also has CallRail set up to manage analytics for phone calls. Management of CallRail falls under the media buyer's responsibilities.
Client 5 (VNA):
We manage monthly flights of Google Video ads and CTV commercials bought through StackAdapt. These are typically monthly flights with budgets of $1,500 per month per platform. We conduct a weekly phone call and present a high-level report for the previous month during one of the meetings. Weekly, we review Google's recommendations. We do not report conversions, as the client's goal is awareness. Management of this client is 6-8 hours per month.
The client also has CallRail set up to manage analytics for phone calls. The client manages CallRail, so it does not fall under the media buyer's responsibilities.
