Paid Media Specialist

ABOUT BURN MEDIA Co:

Burn Media Co is a dynamic marketing and advertising agency specializing in providing bespoke digital marketing solutions for a diverse range of clients in the franchising world, from a brand’s Headquarters to their local level Franchise Partners. Our core values - Pride in Results, People First, Integrity, and Authenticity - guide our every decision and action.

POSITION OVERVIEW

We are seeking a skilled and results-driven Paid Media Specialist with a focus on Google Ads to join our team. In this role, you will play a key part in developing and executing effective advertising strategies for our clients.

ACCOUNTABILITY

• Paid Advertising Strategy
• Campaign Management
• Data and Analytics
• Quality Assurance

ROLES AND RESPONSIBILITIES

• Paid Advertising Strategy:
  • Develop and implement robust paid advertising strategies for clients, with a focus on Google Ads.
  • Analyze client goals and objectives to tailor strategies that align with business objectives.
  • Stay current with industry trends, best practices, and emerging platforms to continually optimize advertising efforts.

• Campaign Management:
  • Create, manage, and optimize paid advertising campaigns across various platforms, ensuring maximum ROI.

• Data & Analytics:
  • Monitor and analyze campaign performance, generating regular reports to provide insights into campaign effectiveness and identify areas for optimization.
  • Utilize Google Analytics to track and analyze campaign performance, including traffic sources, conversions, and user behavior.
  • Implement tracking parameters and set up custom reports to measure key performance indicators (KPIs) accurately.

• Client Collaboration:
  • Collaborate with Account Managers to help provide their clients strategic recommendations and insights to enhance campaign performance and meet client objectives.

• Team Collaboration:
  • Work collaboratively with other team members, including the Client Experience and Creative Services teams to ensure cohesive and integrated marketing campaigns.

• Quality Assurance:
  • Conduct regular audits of advertising accounts to ensure adherence to best practices and compliance with client specifications.

QUALIFICATIONS

• Minimum of 2-3 experience in paid media, with a strong focus on Google Ads. Experience with other paid advertising platforms is a plus.
• Experience with Google Analytics is preferred.
• In-depth understanding of digital marketing, advertising strategies, and analytics.
• Excellent written and verbal communication skills. Ability to communicate complex ideas in a clear and concise manner.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Demonstrated ability to drive tangible results and meet/exceed performance metrics.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.