CMO Gaming

Appodeal is looking for an experienced CMO (Gaming) to plan, develop, and execute the strategy for our partners’ casual mobile games. The ideal candidate would have experience working with mobile games such as puzzles, word games, dominoes, card games, etc. They will be collaborating with key company stakeholders on a daily basis to ensure we are on track for company goals, while leading a small team to ensure success.

Responsibilities

• Design and execute strategies to attract, retain, and monetize users effectively;
• Control positive ROI and improve the accuracy of the algorithm used to predict LTV; 
• Manage the marketing budget, ensuring that all campaigns and promotional activities deliver the maximum return on investment;
• Build and manage a lean and efficient team of Media Buying and Creatives teams, guiding them to execute the UA strategy effectively;
• Create a system for marketing analytics and automation; 
• Analyze results and provide actionable performance insights for key stakeholders;
• Develop innovative solutions  to out-perform competitors marketing spend and activity.

Requirements

• 5+ years of experience in performance marketing with a focus on mobile game development;
• Experience with Mobile Gaming Marketing;
• 1+ years of experience working as a CMO or in a similar position; 
• Advanced knowledge of user acquisition platforms and channels, including Google Ads, Appolvin, Meta, and others;
• Strong understanding of the technical side of marketing as well as experience working with BI systems; 
• Strong, problem-solving, and critical-thinking skills and experience working in a fast-paced, highly dynamic, and metrics-based environment;
• Advanced Business English: specifically writing and speaking;
• Solid communication and client skills to work effectively across departments and with stakeholders;
• Ability to allocate resources (bandwidth and spend) accordingly.

Nice to Haves

• Bachelor's degree in computer science or equivalent experience
• Experience scaling games to top 100 grossing.

Why Appodeal?

We have a great product and an amazing, internationally dispersed team. Our mission is simple: To enable creators to start and scale successful mobile app businesses.

We believe in the following values, and hope you do too:

• To learn as much as we can, grow personally, build a career;
• To make an impact, build a history-defining company;
• To help people learn and build a career;
• To have fun while we’re doing all of the above.