Social Media/Digital Marketing Manager

3 weeks ago

Miami, United States TastemakersArcade 1Up Full time
Job DescriptionJob Description

Tastemakers LLC a Miami-based company is seeking a dynamic and experienced Social Media/Digital Marketing Manager to join our team. Reporting directly to the Senior Marketing Director, the individual will play a pivotal role in developing and executing comprehensive social media and digital marketing strategies to enhance our brand presence and drive engagement across various platforms.

Job Responsibilities:

Social Media Marketing

·      Develop and implement social media strategies to increase brand awareness, engagement, and audience growth.

·      Create and curate compelling content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

·      Manage all aspects of social media campaigns, including content creation, scheduling, and performance tracking.

·      Monitor social media trends and stay updated on best practices to optimize content and strategy.

·      Engage with followers, respond to comments and messages, and foster community engagement.

·      Collaborate with cross-functional teams to integrate social media efforts with overall marketing initiatives.

Digital Marketing

·      Plan and execute digital marketing campaigns across various channels, including email, display advertising, search engine marketing (SEM), and paid social.

·      Manage website content and optimization efforts to improve user experience and drive conversions.

·      Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement.

·      Coordinate with external agencies and vendors to execute digital advertising campaigns and initiatives.

·      Stay informed about industry trends and emerging technologies to optimize digital marketing efforts continuously.

·      Monitor and analyze key performance indicators (KPIs) for social media and digital marketing efforts.

·      Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications / Skills:

·      Leadership abilities

·      Excellent communication skills

·      Proficiency in digital marketing strategies

·      Website and lead management expertise

·      Strong project management skills

·      Diligent work ethic

Education and Experience Requirements:

·      Previous management experience is essential. 5-6 years minimum.

·      Proven track record in developing and managing social media campaigns.

·      Experience in creating and managing digital advertising campaigns.

·      Proficient in Facebook Business Manager, Google Ad Manager, and Shopify.

·      Skilled in video content creation and social media editing.

·      Knowledgeable in email newsletter, SMS, and app push notifications campaigns.

·      Comfortable managing multiple third-party agencies. Ability to think and move quickly in a high-paced office.

·      Experience in the electronics and gaming industry is a plus.

 

 

 

Company DescriptionFast-paced gaming company, casual office.Company DescriptionFast-paced gaming company, casual office.

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