Director of Marketing

Job DescriptionJob Description

Are you a Creative Marketing Professional who is eager for the opportunity to learn and grow with an innovative and growing company? Do you have a fresh perspective and an entrepreneurial spirit? We have the position for you”

The Director of Marketing is responsible for managing all marketing operations of the organization including development, planning, and execution of various marketing programs and advertising initiatives in support of the organization’s growth goals and reputation.

The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organizations marketing budget.

RESPONSIBILITIES:

• Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organization’s goals.
• Drive the organizations brand strategy, including assistance with possibly redefining and reimagining the organizations current brand strategy to ensure that it is properly aligned with the organizations strategic plan.
• Administer the organizations digital marketing program, including social media, internal website, and email campaigns to ensure brand consistency.
• Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
• Manage marketing distribution channels including website, email, social media, and print.
• Manage online reputation for the agency and individual locations. Generate positive online reviews and respond to reviews.
• Design print ads, flyers, emails, and websites.
• Maximize website performance, track keyword rankings, and implement SEO strategies.
• Utilize marketing, communication, and insurance platforms such as MailChimp, WiseStamp email signatures, Zoom, all major social and digital media platforms, and others to reach marketing goals.
• Approve and track to budget marketing expenditures.
• Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.
• Understand, guide and directly implement efforts in graphic design as well as website creation and maintenance.
• Grow and develop an in-house marketing team.
• Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.
• Conduct market research and stay abreast of competitor positioning.
• Manage co-operative advertising programs with aligned companies.
• Support Sales in new business development initiatives.

 

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience in audio/visual and event production is desired.
• Understanding of video editing / content creation, as well as graphic design and copy writing is a plus.
• Competent in MS Office Suite including Word, Excel, and PowerPoint. Self-starter and quick to learn new software programs and technology.
• Growth orientation.
• Exceptional knowledge of current marketing techniques and platforms.
• Excellent analytical, leadership, and communication skills.
• Creative and entrepreneurial spirit.

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree in marketing, communications, or related field. As well as 2+ years proven experience in a marketing manager or similar role.

COMPETENCIES:

To perform the job successfully, an individual should demonstrate the following competencies:

· Project Management - Coordinates projects; Communicates changes and progress; Completes projects on time and budget.

· Customer Service - Meets commitments.

· Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

· Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information.

· Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives.

· Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

LANGUAGE SKILLS:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

COMPUTER SKILLS:

To perform this job successfully, an individual should have knowledge of Accounting software; Contact Management systems; Database software; Internet software; Inventory software; Order Processing systems; Spreadsheet software and Word Processing software.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.

The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Company DescriptionCrescent Events is a premier Event Management Company. We believe in a philosophy of quality over quantity. At Crescent Events, our mission is to produce the highest quality live events for our clients and their guests. We are able to do this through exceptional service, a vast array of technical knowledge and excellent creative thinking skills. We believe in ensuring that our clients are delivered an exceptional and valuable product in the live event technology industry. With a knowledgeable staff with over 90 years of combined experience Crescent Events is setting the bar for the industry standard.Company DescriptionCrescent Events is a premier Event Management Company. We believe in a philosophy of quality over quantity. At Crescent Events, our mission is to produce the highest quality live events for our clients and their guests. We are able to do this through exceptional service, a vast array of technical knowledge and excellent creative thinking skills. We believe in ensuring that our clients are delivered an exceptional and valuable product in the live event technology industry. With a knowledgeable staff with over 90 years of combined experience Crescent Events is setting the bar for the industry standard.

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