Digital Advertising Intern

Job DescriptionJob Description

Precision Reach (PR) is a young, fast growing programmatic and digital media division of Farm Journal. Using best- in-class agriculture audience data, Precision Reach brings advertisers programmatic digital advertising access to their target audience. Clients win with Precision Reach as we deliver precise, efficient, high ROI paid marketing campaigns. We enjoy a team atmosphere of camaraderie and professionalism, coupled with the excitement of a dynamic marketplace.

The Digital Advertising Intern is a position that gives students a broad range of responsibilities and experiences to help them further develop an understanding of their own interests, strengths, and future goals. As a Digital Advertising Intern you will develop knowledge of digital advertising metrics and technology, the sales process, and have opportunities to flex your creative marketing muscles. This is a perfect position for someone that is an eager learner who wants to expand their understanding of the digital advertising industry.

What You Will Do / Learn

• Learn how programmatic and social media advertising works
• Gain an understanding of the sales process
• Discover the power of 1st party advertising
• Create campaign verification and performance dashboard reports outlining insights
• Work on internal marketing efforts to improve brand awareness within the agricultural industry
• Continue to develop your communication skills (written and verbal)
• Gain a high-level understanding of commercial agriculture

Qualifications, Skills, and Professional Experience

• No experience in advertising? No experience in agriculture? No problem
• We are looking for individuals with a curious nature who are interested in learning new concepts and technologies, as well as getting to the root of a problem
• The candidate is a Junior, Senior, or recent graduate
• Strong academic record
• Hunger, drive, and grit to thrive in a fast-paced, entrepreneurial environment
• Must be “self-directed” and willing to take initiative
• Excellent communication skills (both written and verbal)
• Comfort with ambiguity, flexible and adaptable to constant change
• The ability to be resourceful and find creative solutions to different challenges

Company DescriptionCOMPANY PROFILE:

Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).

The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC.

Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.Company DescriptionCOMPANY PROFILE: \r
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Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).\r
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The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC.\r
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Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.

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