Public Relations

3 weeks ago

Miami Beach, United States GF IMMIGRATION LAW, PA Full time
Job DescriptionJob DescriptionSalary:

Public Relations & Community Event Specialist


Summary:

The PR and Community Events Specialist is essential for enhancing the law firm's reputation and community engagement. By leading strategic PR campaigns, organizing community events, fostering referral partnerships, and managing a comprehensive newsletter, this role strengthens the firm's image as a leading authority in immigration law and a dedicated community ally. This multifaceted position is key to maintaining a positive public image and a strong community and professional network.


Responsibilities:

Public Relations:

  • Develop and implement public relations strategies to enhance visibility and reputation.
  • Secure media appearances for the CEO, focusing on outlets reaching core demographics.
  • Write press releases, articles, and communications highlighting the firm's achievements and expertise.
  • Act as the primary liaison for media inquiries and interview requests.
  • Expand a network of media contacts at local and national levels.
  • Monitor and report PR results regularly.
  • Collaborate with Marketing teams, ensuring PR efforts are published and shared through digital platforms, as necessary.
  • Conduct research to discover and monitor influencers across various social media platforms who have a significant engagement for our audience.

Event Management:

  • Develop relationships with community leaders and organizations for engagement opportunities. Including award submissions.
  • Organize community events that showcase the firm as a trusted authority on immigration law.
  • Handle event logistics, including venue selection, promotion, and execution.
  • Promote events across marketing and social media channels.
  • Gather feedback to improve future community engagement efforts.

Referral Partner Development:

  • Identify and nurture relationships with potential referral partners across various disciplines.
  • Participate in professional associations and community organizations to expand the referral network.
  • Design and implement a referral program that incentivizes partners for client referrals.
  • Organize seminars and workshops to demonstrate the firm's expertise to potential referral partners.
  • Establish a system for tracking and evaluating referrals from partners.
  • Maintain regular communication with referral partners through newsletters and personal outreach.
  • Provide educational materials to referral partners to enhance understanding of the firm’s services.
  • Implement a feedback mechanism with partners to improve the referral process.
  • Recognize and appreciate the contributions of referral partners through various acknowledgment programs.

Newsletter Management:

  • Design and produce a regular newsletter for internal and external distribution, highlighting firm news, achievements, upcoming events, and key legal updates.
  • Collaborate with various departments to gather content and ensure the newsletter reflects the diverse activities and expertise within the firm.
  • Develop a distribution strategy that reaches all employees, referral partners, and other stakeholders, maintaining engagement and fostering a sense of community.
  • Monitor engagement metrics for the newsletter and use feedback to continuously improve content and design.


Skills and Abilities:

  • Strategic thinker with a creative approach to problem-solving.
  • Self-motivated with the ability to work independently and as part of a team.
  • Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships.
  • Knowledgeable about current trends and best practices in public relations and event management.


Requirements:

  • Bachelor’s degree in Public Relations, Communications, Marketing, Event Management, or a related field.
  • Experience in public relations, event planning, referral network building, and newsletter production.
  • Established media contacts and a network of potential referral partners.
  • Fluent in Spanish and English; additional languages are a plus.
  • Strong writing, communication, and interpersonal skills.
  • Creative thinking with excellent organizational and project management abilities.
  • Proficiency in email marketing tools and newsletter design software.
  • Flexibility to work irregular hours and travel for events and meetings.
  • International and National travel to all locations will be required.


Job Type: Full-time
Schedule: Monday to Friday and will vary, depending on the company’s needs. Weekends and outside of normal business hours may be required.

Benefits: Health Insurance, Dental, Vision, 401(k), Paid Time Off, Parking Garage
Location: In-Office Position

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