Marketing Coordinator

5 days ago

Columbia, United States Stage Right Capital Full time
Job DescriptionJob Description

Help throw concerts, work with your favorite artists and bring joy to thousands of fans every year The Senate is one of Columbia’s premiere live music venues, hosting hundreds of live performance events from all genres, featuring both local and nationally touring artists.

The Marketing Coordinator is key to helping create, execute, and analyze marketing campaigns for The Senate. Specifically, the role directly oversees the development, maintenance and execution of show marketing plans. The role requires applied marketing knowledge, analytical skills and continual attention to marketing efforts that drive attention, engagement, and revenue.

A typical day will consist of answering relevant emails and questions from artist agents and managers and working with key stakeholders to execute campaigns, developing and managing digital and traditional ad campaigns, posting to the venue’s social media, sending marketing emails and executing local promotions and plans to sell tickets.

Show Marketing:

  • Develop, distribute and implement show marketing plans – planning and executing campaigns, communicating to key stakeholders (managers, agents, etc.), managing timelines and budgets, and reporting.
  • Run marketing, advertising, organic, grassroots and promotional campaigns to ensure a successful event.
  • Maintain a content calendar to promote concerts across social media channels.
  • Manage email and SMS campaigns, including planning, content creation, audience segmentation and distribution.
  • Traditional media buying, including negotiating, scheduling and auditing all traditional ad buys (radio, print, out of home, etc.)
  • Assist or otherwise wholly manage digital advertising campaigns across social, search, display and other channels.
  • Develop and coordinate organic promotions, giveaways and contesting with local media partners, businesses, grassroots initiatives, etc.
  • Assist in or otherwise wholly execute basic graphic design and creative needs to support promotional efforts.
  • Assist in the creation, coordination and management of proper media mix campaigns to ensure a high return on ad spend per show.
  • Manage centralized concert database, including inputting relevant show information, expenses and other details to ensure accuracy across all departments and sub-departments.
  • Monitor ticket sales, analytics and other touchpoints to regularly adjust marketing strategies in response to real-time data.
  • Develop marketing initiatives to enhance fan experiences.
  • Manage the venue street team personnel and engagement strategy.

Venue Marketing

  • Create content calendar and implement consistent messaging across social media accounts
  • Create and manage campaigns specific to the venue, rather than individual shows, including private events rentals and similar non-show programming.
  • Pitch stories and develop relationships with industry related reporters and bloggers.
  • Oversight of websites specific to content continuity.
  • Promote non-show related opportunities (e.g. venue merch, private events, etc).
  • Developing relationships with local businesses and community groups as the de facto marketing contact for the venue.
  • Conduct market research to determine market requirements for existing and future products.
  • Assist with the setup of press conferences and photo opportunities, as needed.
  • Budget control including oversight of best practices for spend allocations, and strategies best suited for each event.

Required Qualifications:

  • A minimum of 2 years of experience in a marketing role, directly overseeing the execution of campaigns, including ESP/CRM management.
  • Work experience in the music/ live events industry is a big plus.
  • Experience with Google Analytics and other analytics tools.
  • Facebook Blueprint or other digital ad certifications a big plus.
  • Must have knowledge of major social media platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, etc.).
  • Strong communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills.
  • Proficient in MS Office (Outlook, Word, PowerPoint, Excel) and ability to learn required business systems.
  • Knowledge of graphic design systems: Adobe, Photoshop, Canva, Illustrator, etc.
  • Must be self-directed and able to work independently.
  • Ability to multi-task and prioritize multiple projects simultaneously.
  • Strong organization and time management skills.
  • Due to the nature of business, you will be required to work select nights, weekends and holidays.
  • Must possess a strong ability to manage one's own time and prioritize tasks when given clearly defined goals and objectives.
  • Must be able to maintain confidentiality and use utmost discretion when privy to sensitive information.
  • Must have good decision-making skills, solid judgment and interpersonal effectiveness.
  • Must be a flexible and reliable team player, both within own department and within the company as a whole.

Location: Columbia, SC
Status: Full-time
Reports to: CMO and General Manager
 

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